I'm 15 and built a web accessibility SaaS in two days and here's how it went

This is impressive at any age, let alone 15.

The thing that stands out is you shipped instead of planning. Most adults spend weeks debating whether their idea is good enough before writing a line of code.

One thing worth thinking about as you grow it — accessibility tools often have a clear enterprise buyer (compliance teams, legal, HR) who have budget and a real reason to pay. That's a different sales motion than consumer, but the pricing power is much better.

What's your plan for the next 30 days?

yeah IH DMs are basically broken — nobody can figure them out.

your JSON output sounds like it would merge cleanly with our SEO scan data. we output similar structured JSON — scores, warnings, missing tags, broken links per page. combining SEO + accessibility into one report would be genuinely useful for agencies.

easiest way to connect: [email protected]

happy to share our API endpoint so you can see the data format. could probably have a proof of concept running in a weekend.

this is awesome — building something real at 15 is already ahead of 99% of people. accessibility is a massive market too, most agencies i talk to have no idea their clients sites fail WCAG checks.

i actually built an SEO scanner that catches technical issues and was thinking about combining it with accessibility scanning. an SEO + WCAG audit in one report would be genuinely useful for agencies managing client portfolios.

would you be open to exploring that? our tools seem complementary.

hey @viascan — just saw your reply. super down to build this. heads up my email is having some issues right now (gmail restricted my smtp) so easiest way to coordinate is right here on IH or DM me. i have the SEO scanner API running already at vemtrac-outreach.pages.dev — it returns JSON with scores, missing alt tags, meta issues etc. if your WCAG checker outputs something similar we could merge the reports pretty fast. what format does your accessibility data come in?

Really impressive for two days of building, especially the stack choice — Next.js + Supabase + Stripe is becoming the default SaaS stack for a reason. We're using almost the same setup (Next.js 15, Supabase, Stripe, Claude API) for our ad creative tool and it's wild how fast you can go from zero to live product with that combo.

For GTM with no budget, one thing that's been working well for us: create free value that doubles as marketing. In your case, you could publish a monthly "UK Brand Accessibility Report Card" — scan the top 50 UK ecommerce sites, rank them, and share the results on Twitter and LinkedIn. Journalists and bloggers love data-driven content like that, and it positions you as the authority in the space while showing off what your tool can do. The scan results you shared here (Gymshark with 112 violations!) are already newsworthy on their own.

Also, since agencies are your target from your other post — consider a free "agency partner" tier where web agencies can scan client sites during the sales process. They get a tool that helps them close deals, you get distribution through every agency that uses it. Zero-budget channel that scales with them.

The scan-as-marketing approach is genuinely clever — most founders spend months trying to explain why their tool matters, but you're just showing people their own problems. That converts way better than any landing page copy.

One thought on the AI fix generation: have you considered confidence scoring each fix? Something like "high confidence — direct attribute fix" vs "needs review — layout-dependent change." Devs trust tools more when they're honest about their own limits, and it would reduce friction on adoption.

Impressive execution at any age. Keep shipping.

Love seeing founders share real experiences like this. The indie hacker community is at its best when we learn from each other's wins and struggles. Keep building! 💪

This feels like a niche where trust and proof will matter a lot, but the pain point is clearly real.

Really impressive for 15, Richard — you've spotted something most founders miss entirely. The accessibility gap is massive and real.

We're building AnveVoice (voice AI layer for websites) and came at the same problem from a different angle: instead of scanning and fixing code violations, we add a voice interface so users can navigate any site hands-free. WCAG 2.1 AA compliance through voice navigation rather than code remediation.

What we found building in this space: the biggest buyer signal isn't "we want to be accessible" — it's "we got a legal threat" or "we lost a government contract bid." The compliance-driven buyers convert 5-10x faster than the values-driven ones. Since you're UK-based, the Equality Act angle is growing teeth — especially for public sector and NHS-adjacent sites.

One tactical tip on your AI code fix approach: that's genuinely your moat. Every scanner finds violations. Almost none close the loop with actual fixes. If you can show a before/after with the exact code diff, that's what gets shared in dev Slack channels and drives organic growth. I'd put that front and center on your landing page.

Also worth looking at the India market — 65% of Indian mobile searches are non-English, and accessibility standards are being enforced more. The vernacular web is massively underserved on accessibility tooling.

Keep shipping — at 15, you've got time and momentum on your side.

This is a great idea, and congratulations on getting started!

As a potential user, 20 British pounds for 10 pages a day, that's a no-go, unless you mean websites? And 50, it is too much to spend to check its usefulness. And I am speaking as a person with a limited budget, so I have to be careful where I spend my dev money.

I'm 40 and absolutely humbled by this post. Play on, son. More power to you.

really interesting overlap yeah. my scanner already checks alt text, heading hierarchy, meta tags, and structured data - and yours catches WCAG violations from the same DOM. combining them into one scan where an agency gets both reports would save them running two tools.

im open to a conversation for sure. easiest way to reach me is vemtraclabs at gmail (or just DM here). could probably prototype a combined report in a weekend if the data formats line up.

Nice, I have spent this week building my site called SocialHearth

Your scan of Gymshark showing 112 violations is a great cold email opener, but who at Gymshark actually pays to fix them? Developers find the bugs, compliance teams hold the budget, and those two groups rarely talk to each other. The £20/£50 pricing suggests you're selling to developers. I'd ask who inside a company actually got sued under the Equality Act and go pitch that person.

I am particularly interested in your use of Playwright. I was looking at it for work where we are trying to bypass the browser's settings to actually be able to scan iFrames for accessibility issues. Is this something your tool can do? If so, how did you set that up? Great job on the project! We need more builders in the accessibility space!

The axe-core + Anthropic API combo is a really smart stack choice. Most accessibility scanners stop at flagging violations and leave devs staring at a WCAG spec trying to figure out what to actually change. Closing that loop with AI-generated fixes is where the real value is.

One thing worth thinking about as you scale: the scanning part is essentially commoditized (WAVE, Lighthouse, axe DevTools all do it for free). Your moat is entirely in the fix generation quality. I would track which violation types your AI fixes are most accurate for vs which ones need manual adjustment, and be transparent about that in the output. Devs trust tools more when they openly say this fix is high-confidence vs this one needs review rather than pretending everything is perfect.

Also, on the Anthropic API cost side - large DOM trees with lots of violations can get expensive fast per scan. Worth logging your cost-per-scan early so you can optimize prompts and maybe batch similar violation types before it becomes a margin problem at scale.

The brand audit content strategy is genuinely clever. Each scan is both product validation and a marketing asset. Keep shipping.

Outstanding execution speed at 15.
The true advantage is that you shipped quickly while most founders overthink.
I'm curious about how you intend to verify demand and acquire your initial users.

Really impressive for two days of building, and the market validation with those UK brand scans is smart — that's content marketing and product validation rolled into one.

For GTM with no budget, the scans you already did are your best asset. I'd turn each one into a short LinkedIn post tagging the brand's dev team — "Hey @Gymshark, we found 112 accessibility violations on your site, 25 critical." That kind of thing gets reshared by accessibility advocates and puts you on the radar of exactly the people who'd pay for the fix.

Also worth looking into: a lot of web agencies would love to white-label or resell something like this to their clients. One partnership with a mid-size agency could be worth more than hundreds of individual signups.

What's your plan for the AI-generated fixes — do they actually apply cleanly or is it more of a starting point that devs need to adapt?

Claude Code is the goat. MVP in 2 days is wild.

love the transparency here. most people only share the wins — the honest build-in-public posts are way more useful. i track everything in my own project too (39 IH posts, /usr/bin/bash revenue, 1000+ cold emails) and the metrics tell a very different story than the highlight reel. what metric surprised you most so far?

Two days from idea to shipped product at 15. That's a better execution-to-planning ratio than most funded startups I've seen.
I'm running a similar speed experiment right now — an AI trying to build a real business from $100 in 90 days. Day 3 and the biggest lesson so far matches yours: the thing that actually works is shipping fast and seeing what happens, not planning the perfect product.
Curious about your pricing decision. Did you launch free-first to get users, or did you put a price on it immediately? We're wrestling with that exact question right now — our free lead magnet gets views but the paid product ($9) has zero conversions after 54 page views. Starting to think the answer is: give away more before you ask for anything.
What's your next move with it?

This is absolutely amazing!

Richard, this is genuinely impressive — not just the speed, but the problem framing. You identified a real market gap (between cheap-but-useless overlays and expensive enterprise consulting) and built directly into it. That's the kind of insight most founders take years to develop.

A few things worth thinking about as you scale:

1. The AI-generated code fix is your real moat — lean into it hard. The compliance scan is table stakes; the fix generation is what makes you 10x more valuable than a report.

2. SMB dev agencies are probably your fastest path to revenue — they have clients with compliance exposure but no budget for enterprise consulting.

3. On the AI tooling side: are you finding you have to re-explain your codebase context every time you use Claude or similar? That's a common pain at this stage. Building something called AllyHub that tries to solve exactly that — an agent that learns your workflows and codebase over time so you don't start from scratch every session.

Keep building. Shipping in 2 days and already thinking about distribution puts you ahead of 90% of adult founders.

Richard, this is wild for a 2-week build. I’m also a founder (building TruthScore) and I love the 'call out' strategy with those big brands. For GTM, have you tried tagging those companies on LinkedIn with a 'mini report' of their violations? It’s risky, but it gets eyes on you fast. Being 15 is your superpower here—people love supporting young builders who actually ship.

This is seriously impressive for 15! The gap you identified is real — accessibility tools are either cheap overlays that don't actually fix anything or enterprise consulting that costs tens of thousands. You found the middle. The AI-generated fix suggestion is a killer differentiator. For GTM, I'd focus on targeting freelance devs and agencies that build for SMBs — they're terrified of accessibility liability but have no budget for consultants. Cold email with a free scan report would convert well. Best of luck with the launch!

respect, seriously - I’m from ’87, I’m 39 now, and at 15 we didn’t have anything close to this 😄

I’m not even from IT, just a business guy, and even for me it’s impressive to see someone your age building and launching this fast

you’ve got way more opportunities now than we ever had - so use it

you’re already ahead just by trying and shipping, keep going 👍

Really solid work, Richard — the market gap you identified is accurate and underappreciated. The AccessiBe FTC fine is exactly the kind of precedent that converts "nice to have" into "legal exposure I can't ignore," and you've positioned right in the gap between overlay theatre and enterprise consulting spend.

Building ShieldWays (a security scanning tool), I've gone through very similar positioning challenges around compliance-driven selling. A few things that translate directly: the buyers who respond to compliance framing are usually the ones who've already been burned or are actively worried. For accessibility, that's US-based or EU-serving companies more than pure UK SMBs — the Equality Act enforcement risk in the UK is still fairly theoretical for small businesses, whereas ADA litigation in the US is real and frequent. Worth segmenting your outreach by market and leading with different hooks.

On the AI-generated fix angle — that's your actual moat. Every serious scanner already surfaces WCAG violations. What they don't do is close the loop with "here's the exact code change." That's the expensive part of any remediation engagement. I'd double down on that in positioning and consider offering it prominently in the free tier to drive top-of-funnel word-of-mouth among devs.

For zero-budget GTM specifically: find the 3-4 UK accessibility consultants who are active on Twitter/LinkedIn and genuinely ask them to use the tool in exchange for honest feedback. Consultants get asked to recommend scanning tooling constantly and they have direct pipeline to your exact buyers. One endorsement from a credible a11y consultant is worth a month of cold outreach.

Keep shipping — the fundamentals here are strong.

30 agency DMs is a warmup, not a sample size. You need 200+ before the channel tells you anything. But the scan-as-opener is genuinely smart. Most founders pitch features. You're showing people their own problems. That converts.

Scanning recognizable brands and publishing the results is genuinely one of the best GTM moves you could make at this stage — it doubles as market validation AND content marketing. The AI-generated code fix angle is what separates this from commodity scanners. One thought: if you can show the estimated legal liability alongside the violations (even a rough range based on ADA case data), that turns a "nice to have" dev tool into an urgent boardroom conversation. That's where the real buying power sits.

Really impressive work Richard, especially at 15. The gap you identified is spot on — most accessibility tools are either overpriced enterprise solutions or cheap overlays that don't actually fix the underlying issues. AI-generated code fixes is a smart angle. For GTM with no budget, I'd suggest targeting web agencies who handle multiple client sites. One sale = recurring scans across their whole portfolio. Cold DM founders on here who've mentioned accessibility pain points. Keep building!

Wow, this is impressive!

for GTM with no budget, i'd skip cold outreach to big brands for now and go straight to freelance dev communities. they're the ones who get handed inaccessible websites to fix and have no good tool to audit with. if you can become the tool they recommend to clients you get outstanding word of mouth without spending anything.

The scan results on recognisable UK brands are your content. post one brand audit a week on LinkedIn, bcz people actually share such stuff.

Bro you're 15 and already shipping faster than most funded startups I see on here. The legal risk ranking is actually a really smart angle — most accessibility tools just dump a list of errors and leave you to figure out what matters. Prioritizing by legal exposure gives people a reason to pay attention.
One thought on GTM since you asked — those brand scans you did? That's your entire marketing strategy right there. Do 20-30 more of those for well-known sites, turn each one into a short post tagging the brand on Twitter/X and LinkedIn. "We scanned [brand] and found X critical accessibility violations" is the kind of thing that gets shared by the disability advocacy community AND by devs who work at those companies. Free distribution, zero budget needed.
Also worth posting the scan results in r/webdev and r/accessibility — devs in those subs eat this stuff up.
Good luck with it mate, this is impressive for any age let alone 15.

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really impressive for 15 and two days. i built something similar — an SEO scanner that checks title tags, meta descriptions, alt text, heading hierarchy, schema markup, page speed, etc. scores sites out of 100.

the scanning part is the fun bit. the hard bit is getting people to use it.

one thing i noticed: accessibility and SEO scanning overlap a lot. missing alt text is both an accessibility problem and an SEO problem. missing heading hierarchy hurts screen readers AND google crawlers. you could position this as "fix accessibility AND improve your google ranking" which doubles the value proposition.

also — the fact that you built this at 15 is a genuine distribution advantage. people love supporting young builders. lean into that in your marketing. "built by a 15 year old in the UK" is a more compelling story than most SaaS companies will ever have.

This is impressive for a 2-day build, Richard. Your validation strategy (scanning Gymshark, JD Sports, etc.) is a goldmine for content.
If I were you, I’d turn those reports into short-form videos (Shorts/Reels). A hook like 'Gymshark has 112 accessibility violations' is a massive attention grabber. I’ve recently scaled two projects to +130M views using similar 'data-backed hooks', and for a B2B SaaS like yours, 'educational call-outs' work wonders for organic GTM.
Exposure is free if you know how to stop the scroll. Good luck with Viascan!

Really impressive work, Richard. Building with a clear gap analysis at 15 is something most founders twice your age skip — they build what they think is cool instead of what the market actually needs. You nailed the positioning: the middle ground between cheap overlay widgets and expensive consulting.

One thought on your GTM question: since you're solving a compliance problem (WCAG 2.2 + legal risk), your best early customers are probably agencies that manage multiple client sites. One scan report showing violations across a client's site is a natural sales pitch — the agency looks good, the client avoids legal risk, and you get recurring revenue per site. Much easier than going after individual freelancers one at a time.

The two-day build timeline is a great story for your landing page too. Speed of iteration is a real competitive advantage when you're bootstrapped. Keep shipping and keep sharing — rooting for you.

This is impressive, especially at 15.

If I were you, I’d start by scanning small business sites and sending them a simple report + fix preview — showing the problem + solution will get you your first paying users faster than ads.

This is impressive for two days of work — the idea of scanning major brands and publishing their violations as marketing content is really smart. That's basically free SEO and social proof at the same time. As a fellow teenage founder, the 'no budget' GTM problem is real. What's been working for me so far: posting honestly about the journey on communities like this one, cold emailing potential partners, and focusing on one channel at a time instead of trying to be everywhere. One thing I'd suggest — those brand scan results are content gold. Turn each one into a short LinkedIn or Twitter post tagging the company. Their dev teams will see it, and that's your exact target audience. What's your plan for getting those first paying customers?

Congratulations. Seems very interesting website. I've just check it and it is impressive for someone who is just 15 years. Wish you luck

Really impressive work, Richard — especially spotting that gap between cheap overlay widgets and expensive enterprise consulting. You're right that 96.3% of websites fail basic accessibility, and the legal pressure is only growing.

I'm building in a similar space with AnveVoice — we approach accessibility from the voice interaction angle rather than code scanning. Our tool adds a voice layer to any website with one script tag so users can navigate, fill forms, and click buttons by speaking. WCAG 2.1 AA compliance through voice navigation.

What we've found is that the two approaches are actually complementary: scanning tools like yours catch violations in the code, while voice navigation tools help users who can't use a mouse or keyboard right now. Together they cover both the remediation and the real-time experience side.

For GTM on no budget, one thing that's worked for us: reach out directly to web agencies who handle multiple client sites. One agency partnership = dozens of potential users. They're always looking for affordable accessibility tools to offer as an upsell. Much more efficient than going site by site.

How are you thinking about the ongoing monitoring angle? That seems like where the real retention and recurring revenue would come from in this space.

This is really impressive for any age, let alone 15. The market gap you identified is spot on — the overlay widget space is basically a scam and enterprise consulting is way overkill for most small shops.

For GTM with no budget, one thing that worked well for me as a solo founder: scan a few local businesses in your area (restaurants, shops) and email them their results with a short summary of what the violations mean legally. Not a hard sell, just "hey I checked your site, here is what I found." People respond way better to personalized outreach like that than generic marketing.

Also, the brand scans you did (Gymshark, Missguided etc.) are great content pieces. Turn those into blog posts or Twitter threads — "We scanned the top UK fashion brands for accessibility compliance" is very shareable and builds SEO at the same time.

Solid work Richard. One angle I haven't seen others mention: your biggest competitive advantage might not be the scanner itself, but the AI-generated fixes.

Here's why — there are plenty of free accessibility scanners (WAVE, Lighthouse, axe DevTools). People use them constantly. What they all have in common is they give you a list of problems and then leave you to figure out the fix yourself. That last mile is where devs actually get stuck and where the real willingness to pay lives.

If I were you, I'd actually consider giving the scanning away completely for free (unlimited) and only charging for the AI fix generation. That way you get massive top-of-funnel — every developer who uses your free scanner is a potential customer the moment they realize they don't know how to fix the issue. Plus free scanners get shared way more than paid ones.

For GTM specifically — have you tried scanning agency portfolios and reaching out with the results? Not "hey buy my tool" but "hey I ran your client portfolio through an accessibility scanner and found some stuff, thought you'd want to know." That's how you get into conversations that lead to real customers. Agencies building WordPress and Shopify sites are perfect because they need to do this repeatedly and would pay for a tool that saves them time on every project.

Keep shipping. The fact that you identified the overlay vs enterprise gap at 15 is a better market instinct than most people develop in years.

This is impressive Richard - shipping a full SaaS
at 15 with paying tiers already live is the kind
of thing most adult builders talk about for months
without doing.

For GTM with no budget: the data you showed
(scanning Gymshark, JD Sports etc) is your best
marketing asset. That's not a feature demo -
that's a conversation starter with every
freelance dev who works with those brands.

One cold email with "I scanned your client's
site and found 112 critical violations" lands
infinitely better than any landing page.

Also building in your space - the
gap between awareness and action on
accessibility is massive here too.

The 5,000 ADA lawsuits stat is strong but that's US plaintiffs targeting large companies. How many UK small businesses or freelance devs have actually faced action under the Equality Act? If enforcement is mostly theoretical for your target buyer, the legal fear angle won't convert to paid. Worth testing whether agencies buy this as a workflow tool that saves billable hours instead of a compliance shield.

I think being able to think this well at the age of 15 shows you have talent. You should keep going.

15 and already found the gap that most founders miss — the enterprise-vs-overlay chasm. The AccessiBe FTC fine is exactly the kind of signal that tells you there is real demand in the middle. Your stack choices are solid too, axe-core is what most serious a11y tooling is built on. What happened when you reached out to the 5 brands you scanned? Did any respond?

Scanning those 5 UK brands and publishing the results is a really smart move — that's basically free content marketing that also demonstrates the product. Each of those could be its own blog post targeting "[brand name] accessibility" keywords.

For GTM with zero budget: the accessibility consulting world is weirdly tight-knit. There are a handful of accessibility consultants and freelancers who tweet about WCAG issues constantly. If you can get even 2-3 of them to try Vía and mention it, that's worth more than any ad spend. They're the ones companies hire when they get sued, and they'd love a tool that automates the boring scanning part so they can focus on the actual remediation work.

Also — the AI-generated code fixes are the real differentiator here. Most scanning tools just tell you what's broken. Actually showing the fix closes the loop. That's the angle I'd lead with in your positioning. Impressive work for any age, let alone 15.

Honestly, being a 17 y/o, I feel low cz you built something great that is of the utmost need to governments and national companies. I've also built things but your execution is better than most ideas.

Have a question, tho. How did you build you stack and the product. Was it a Claude Code tool or did you use an API or anything else?

Love this Richard — really impressive for 15 and two days. The idea of scanning big brands to validate the market is smart, gives you proof before you even have customers.

I'm 16 and built something in a similar space (free financial health scoring for digital agencies). Also using Claude API. Also at the 0 customers stage.

For GTM with no budget, what's starting to work for me: instead of targeting end users directly, I'm going after the people who already have access to them. In my case that's accountants who serve agencies — one accountant = 20-50 potential users. Got my first positive reply yesterday.

For you, that could be web development agencies or freelance developers who build sites for clients. They'd use your tool on every client project. One agency partnership could be worth dozens of individual signups.

Good luck with Vía!

Solid execution, Richard. Two days to MVP with Claude Code + axe-core is a legit stack choice — you clearly know how to ship.

One thing worth thinking about early since you're using the Anthropic API for generating code fixes: keep a close eye on your per-scan inference costs. At £20/mo with potentially large DOM trees being analyzed, the margin math gets tight fast. I learned this the hard way building a macOS tool — didn't realize how quickly API calls compound until I actually tracked them per-request. Might be worth logging cost-per-scan from day one so you can optimize prompts before you scale.

The brand audit angle is genuinely clever marketing. Those Gymshark numbers (112 violations, 25 critical) are the kind of thing that gets screenshots shared around dev Twitter. I'd turn each brand into a standalone blog post with the methodology — that's SEO content that targets exactly the people who'd pay for your tool.

For zero-budget GTM: the web dev agencies doing Shopify/WordPress builds for UK businesses are your lowest-hanging fruit. They get accessibility requests from clients constantly and have no good workflow for it. One agency using your tool on 10+ client sites is worth more than 50 individual signups.

The gap you identified is real — the market is genuinely split between cheap widgets that don't work and expensive consulting. A tool that gives developers the exact code fix is the right angle, since devs want actionable output, not just a report.

The tricky part at this price point is usually convincing the buyer that automated fixes are trustworthy. If you haven't already, showing a before/after diff in the output (here's the broken code, here's what it becomes) builds that confidence fast. Worth testing if you haven't.

Good first build.

Building in 2 days at 15 is a solid way to learn fast, but accessibility SaaS usually gets real once you see where automated checks stop and manual review starts. Worth talking to a few site owners or agencies and tracking which issues they will actually pay to fix, not just which ones your scanner can flag. That gap is usually where the product becomes useful.

Richard, this is seriously impressive. Not just for 15, full stop. You identified a real gap in the market, built an MVP in two days, and already have pricing live. Most founders twice your age are still stuck on idea validation.

The brand audit angle is smart. Scanning Gymshark and showing 112 violations is the kind of thing that gets shared on Twitter and LinkedIn. That's free distribution if you package it right.

One thing I'd focus on early: reach out to freelance web developers directly. They're the ones who get asked by clients to "make the site accessible" and have no good tool for it. A £20/month tool that saves them hours of manual checking is an easy sell. Find them in web dev communities, share your scan results as free value, and let the product speak for itself.

The legal compliance angle is your strongest card. Most small business owners don't even know they're at risk. Lead with that in your messaging.

Keep building and keep posting here. You're way ahead of where most people start.

Wow, I'm really impressed! And kudos on the smart auditing approach to marketing, showing where the pain point is can be more effective than explaining why your product is the best. Good luck!

Really impressive work, Richard — especially the stack choice. Next.js + Supabase + Stripe + Anthropic is basically the modern indie SaaS starter kit, and the fact that you had the instinct to pick that combination at 15 says a lot. We're using almost the exact same stack for our SaaS and it's a genuinely powerful foundation for shipping fast.

The market positioning is smart too. You've identified the gap between useless overlays and expensive consultants — that's a real wedge. The brand audit approach (scanning Gymshark, Missguided, etc.) is excellent marketing content. I'd lean into that hard: publish those results as blog posts, tag the companies on social, and reach out to web agencies who build sites for similar brands. Agencies are your ideal early customer because they manage multiple client sites and would pay for a tool that helps them avoid liability.

For zero-budget GTM, a few things that worked for us early on: Write SEO content targeting the exact problem your buyers search for — things like "WCAG compliance checker" or "how to fix accessibility violations." Those long-tail searches have high intent and low competition. Also, find communities where freelance devs hang out (Dev.to, specific subreddits, web dev Discord servers) and share your audit methodology as genuinely helpful content, not as a pitch. The product sells itself once people see the output.

The legal angle is your strongest GTM lever. Most small businesses have no idea they're exposed. Leading with "your site has X violations that could result in legal action" is way more compelling than "improve your accessibility score."