Hey hackers,
I’ve been obsessed with the operational side of Shopify lately.
One thing that consistently blows my mind: even in 2026, most merchants are still spending 10-20 minutes manually copy-pasting data to list a single product. It’s a massive growth killer.
I’m building Filleo to turn that into a 15-second task. It’s an agentic AI that takes messy product data (supplier sheets, PDFs, raw notes) and transforms it into a ready-to-publish listing.
It handles the titles, formatted descriptions, SEO tags, HS codes & everything else automatically.
The Tech/Strategy: I’m currently in the pre-launch phase and focusing on the "high-frequency listers" who add products one-by-one.
The $0.99 Experiment: I’m testing a super low-friction pricing model—premium access for just $0.99 for the first 100 people who join the below waitlist. My theory is that for a solo founder, a sub-$1 tool that saves 10 hours a week is a no-brainer.
I’d love your feedback on:
Is $0.99 too low?
Would you buy it?
Does it make the tool look "cheap" instead of "affordable"?
What’s the most "manual" task you still do in your business that AI hasn't solved yet?
30s Demo: https://youtube.com/shorts/K_uncUg2NVc
Waitlist: https://filleo-roan.vercel.app/
Happy to answer any questions about the build!
Really interesting experiment with the $0.99 pricing.
My take: it doesn't look cheap, it looks frictionless — which is
exactly what you want for a waitlist conversion. The risk is people
who pay $0.99 have different expectations than $9.99 users.
Worth testing churn after month 1.
The "messy supplier sheets → ready-to-publish" angle is strong.
That's a real pain point.
Most manual task I still do: syncing payment/subscription status
between Stripe webhooks and my DB. Just shipped a guide on it
actually — the tooling exists but the wiring is always custom.
Good luck with the launch 🚀
The workflow pain is real.
But $0.99 is the wrong signal.
For a tool touching catalog quality, SEO, and conversion, ultra-low pricing does not reduce friction.
It reduces trust.
Merchants are not buying “cheap automation.”
They’re buying faster listing throughput without wrecking product pages.
That’s the actual value.
Filleo is directionally fine for a placeholder, but if this expands beyond quick listing help into catalog infrastructure, the name will likely get outgrown fast.
Beryxa.com would position this much better if you push toward serious commerce ops instead of lightweight AI tooling.