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87 Comments

I'm a former 57-year-old construction site manager. I built an Email Decision OS because I couldn't afford to miss another deal.

Hey IH,

I'm not a developer. I'm not a founder with a CS degree or a YC background.

I manage construction sites in Korea. Tile floors, concrete, scaffolding. That's my day job.

But before this — I spent 8 years in IT sales. Software distribution. Technical sales. 30 emails a day, back when email was how deals got done.

Miss 3 days? Buried under 100. Important ones gone. Price sheets changed. Deals missed.

That pain never left me.


The long way around

After IT, I drifted for 10 years. Construction work found me in 2012 — started as a day laborer in Jeonju. Learned tile. Moved up. Became a site manager.

No savings. Retirement age creeping up. I needed a side income that didn't require me to be 30.

In 2025, I met AI. Not in a conference room. On a construction site in Yeosu, on my phone, between shifts.

I started learning. Slowly. Then faster.

And I kept coming back to the same problem: email is still broken for busy people.


What I built

Slash it is an Email Decision OS — delivered via Telegram bot.

Every morning, you type /start. The AI pre-reads your Gmail and classifies every email into:

🔴 Handle Now
🟡 Check Today
⚪ FYI

For the urgent ones, it drafts a reply. You tap Approve. Done.

No inbox. No reading. Just judgment.


Where I am now

  • ✅ Product live and working
  • ✅ Founder 100 spots open ($39/mo locked forever)
  • ⏳ Payment processing in review (Paddle)
  • ⏳ Looking for 100 genuine founding users

I'm not looking for hype. I'm looking for people who actually drown in email and want out.

If that's you — or if you know someone like that — I'd love your feedback.

🔗 https://ai-basket.vercel.app/slash-en


One last thing

I'm 57. Most people my age are winding down.

I'm just getting started.

One problem I understand deeply. One product that solves it. Built between construction sites and late nights.

If that resonates — come find me.


Update — Free Trial Open

Seeing real interest here. If you want to actually try Slash it, I'm opening free 1-week access now.

No payment. No waitlist. Just connect Gmail and start.
Honest feedback is all I ask in return.

👉 https://t.me/basket_core_bot

Type /start to begin. Use /feedback to share your thoughts directly with me.

on June 8, 2026
  1. 1

    The "built for a problem I personally lived" origin story usually produces the strongest product clarity - the use case specificity comes through clearly here.

    Construction + compliance is one of the more regulated industries in the US. OSHA rulemaking, state-level contractor licensing, prevailing wage updates - there's a constant flow of regulatory changes that most companies track manually or miss entirely.

    If email is the core workflow for decision routing, there's a second layer worth considering: upstream alerts before the email decision even needs to happen. That's the goffer.ai angle - legislative webhooks that fire before the compliance email backlog appears. Different layer than what you built, but they compound well.

    1. 1

      Thank you — and sharp observation on the upstream layer. The compliance alert angle is real, especially for US construction. Slash it sits at the decision routing layer. What fires before the inbox is a different problem worth solving. Good luck with goffer.ai.

      1. 1

        Makes sense as two distinct problems. Construction compliance is specific -- NEC code updates, OSHA threshold changes, bid spec amendments. Those fire before anyone emails you about them. The decision routing layer and the upstream alert layer compound when they talk to each other.

  2. 1

    the bit about missing 3 days and getting buried under 100 emails really landed, anyone who's done sales remembers that exact dread. curious why you went telegram bot instead of a standalone app? feels like a smart way to skip install friction, but idk if people trust a bot with their inbox early on. how's that been going so far?

    1. 1

      Telegram was deliberate. These people are already there — field sales, site managers, anyone not chained to a desk. Another app means another login, another habit to build. Telegram is already open.

      On trust: nothing happens without a tap. The bot reads, judges, drafts — but every action requires your approval. That constraint is the trust mechanism, not a limitation.

      Honest answer on how it's going: still pre-launch, zero paying users. But the classification is solid and free trial is open. If you've done sales and remember that dread — come try it. 👉 https://t.me/basket_core_bot

      1. 1

        looks like your reply came through blank on my end, IH does that sometimes. still genuinely curious about the telegram choice though, especially how you handle the trust question when someone's deciding whether to connect their inbox. I ask because I went through something similar deciding between a web app and a chrome extension, and the "lighter" option won on signups but lost on activation. did you see anything like that?

  3. 1

    The part that makes this work isn't the AI triage, everyone has the same models now. It's that you actually understand a specific person: the one who lives on their phone between shifts and treats a full inbox as dread, not a workspace. That's a real wedge. Field sales, trades, site managers, anyone not chained to a desk is badly served by inbox tools built for knowledge workers at two monitors. Delivering through Telegram instead of yet another app is the right instinct for that crowd.

    One caution from years of running a sales org: be careful leaning on auto-drafted replies for deal email too early. Triage I can trust is worth paying for on day one. A drafted reply that's 90 percent right can still cost a deal, so the trust bar there is much higher. Nail the classification and make it feel almost magic before you ask people to lean on Approve for revenue conversations.

    57 and just getting started is the right energy. Build less, ship faster, and own the niche nobody big bothers to serve.

    1. 1

      This might be the most precise feedback I've received on this whole thread.

      You named exactly who I built it for — field sales, trades, site managers. That's not a persona I invented. That's me, and the people I've worked alongside.

      Classification already runs before anything opens. That's where most of the engineering went — not features, not UI, just making the judgment trustworthy. The draft layer builds on top of that, learning patterns over time. Nothing sends without a tap.

      The Telegram instinct came from the same place. These people aren't going to download another app. They're already there.

      Thank you for taking the time to go this deep. Genuinely useful. 🙏

  4. 1

    Build on brother!!! 55 YO here!!!!

    1. 1

      55 and building — respect. Let's go. 💪

  5. 1

    "I deeply understood one problem. One product solved it." — This is the whole game right here. Not CS degrees, not YC, not fancy stacks. Just knowing the pain firsthand and building the solution yourself.

    I'm on a similar path — solo founder, non-technical background, built an AI tool because I hated writing weekly reports every Friday. Still early, still shipping. Stories like this remind me why we do this.

    Wish you the best finding your first 100 users. Count me as one who's rooting for you.

    1. 1

      Thank you. Same path, same grind. "Still early, still shipping" — that's all we can do. Rooting for you too. 🙏

      1. 1

        "Appreciate the support, man. It’s a tough grind, but stories like yours keep builders like me going. Let’s keep shipping. Rooting for you as well! 🙏"

  6. 1

    One practical onboarding idea: make the first run read-only and show the user 10 real emails with your labels plus a short reason for each label. Let them correct a few before asking them to approve drafts.

    For this kind of product, I think trust will come less from saying "AI handles email" and more from proving that the triage matches how they already think. If the first session feels like calibration instead of delegation, Gmail access and approval anxiety both get smaller.

    1. 1

      Thank you for this. Actually that's already built in. Every email shows classification, compressed headline, body preview, and an ignore button to correct it. The calibration layer is there — just not framed that way yet. Good reminder to make it visible in onboarding.

      1. 1

        That’s a good sign. I’d probably frame it as the product’s first trust moment: “Here’s how I judged these 10 emails, correct me where I’m wrong.” If users can inspect and adjust the reasoning early, the approval step should feel a lot safer.

        1. 1

          Thank you. The distinction worth making: Slash it doesn't ask users to inspect and correct. The judgment is already done — inside Telegram. You never open Gmail at all. Priority, headline, draft reply — everything lands in your chat. You tap approve or ignore without ever leaving Telegram. That's the whole point.

  7. 1

    I'm building something similar in spirit, just a different domain: a behavioral tool. The insight that got me started: most of the mistakes we make, especially the ones we already know are mistakes, happen because we're acting, not thinking. The reactive state overrides the part of us that knows better. So my whole approach is to put a stop between the impulse and the action by building just enough friction to buy back a moment of thinking before the mistake gets made.
    Reading yours, I think you're doing the same thing from the other side: your tool removes the noise so the only thing left is the judgment. Mine inserts a pause so the judgment can happen at all. Different mechanism, same enemy : the human acting on autopilot.
    Curious how you handle the trust step — letting an AI pre-judge your inbox is a big ask. How are you getting people over that first hurdle of handing the judgment to the tool?

    1. 1

      "Same enemy" is exactly right. Autopilot is what Slash it fights too.

      On trust — I don't ask people to trust the AI. I ask them to trust the approval button. AI pre-reads, you decide what goes out. Nothing sends without your tap. That single constraint is what makes the ask smaller.

      The first hurdle isn't really about AI. It's about handing over Gmail access. That's where transparency does the work: encrypted tokens, nothing stored after analysis, disconnect anytime.

      1. 1

        Honestly the "trust the button, not the AI" reframe is the smartest part of this, shrinking the whole trust problem down to one constraint the user controls is the kind of thing most people overcomplicate. I'm stealing that way of thinking about it.
        It mostly maps onto what I'm building, but there's one place it breaks: your approval button works because you and the user want the same thing, neither of you wants a bad email to go out, so the button just reassures them. In my case the user and the tool are briefly on opposite sides. The whole point is to stop someone from doing something they're about to do, so in that moment they don't want the constraint, they want to get past it. An approve/override button would just get hit every time it matters most. So the design problem isn't reassuring the user, it's holding a line they're actively pushing against without it feeling like a cage.

        But I got to tell you: reading your story and how you got at where you are today is really inspiring. Hope for the best.

        1. 2

          Thank you for this — and for drawing the distinction so clearly.

          You're right. Our trust problems are opposite. Mine is "will you let the tool help you." Yours is "will you let the tool stop you." One button works for the first. Nothing works reliably for the second — that's a much harder design problem and I don't envy it.

          Good luck holding that line. And thanks for the kind words. 🙏

  8. 1

    ngl the bit about learning AI on your phone between shifts in yeosu is what stuck with me. wild path from IT sales to tile floors to building this.

    1. 1

      That's the part I still can't believe myself sometimes. 😄

      1. 1

        Hey, I think your reply got eaten, it's showing up blank on my end. Wanted to ask anyway: when you're building the decision rules, are you pulling from your own old inbox patterns from the IT sales days, or talking to people currently doing 30 emails a day? Feels like that choice will shape who your first real users are, and those early folks are worth holding onto tightly.

  9. 1

    "This is inspiring. Built between construction shifts and late nights—you embody the true spirit of a solo founder. Age is just a number, and your drive is incredible. 'Slash it' looks highly practical. Keep pushing, Min chul!"

    1. 1

      Thank you. Still pushing. 🙏

  10. 1

    The most valuable line in here isn't your age, it's "8 years in IT sales, 30 emails a day, miss 3 days and deals are gone." That is the moat. You are not building an email tool, you are building "never lose a deal in your inbox again," and you lived the pain, which most founders chasing this space never have. Two things from someone who has sold software for a long time. First, narrow your first 100. "People who drown in email" is everyone, which means no one. Go straight at solo founders, salespeople, and agency owners where one missed email is a lost contract, because that is your own story and they will feel it instantly. Second, a bot that reads someone's Gmail lives or dies on trust. Put the permissions and what you do not store front and center, or cautious buyers bounce before they try it. The story is strong. Point it at the people who bleed money from a missed email.

    1. 1

      Clearest feedback I've gotten here. Already on it — trust layer is built, narrowing the target. Thank you.

  11. 1

    Really like how the email classification handles triage, most tools stop at sorting but Slash It actually drafts replies too. One thing I've noticed with pairing AI triage and dictation is that once the AI flags what needs a reply, the bottleneck shifts from "which email matters" to "actually writing the reply fast enough." I built DictaFlow for exactly that, hold a hotkey, speak the reply, release, and it types wherever your cursor is. Cuts reply time from a few minutes to a few seconds for short emails. Curious if you've thought about dictation as the input layer on top of the classification.

    1. 1

      Appreciate the kind words. The bottleneck you're describing is real — but Slash it solves it differently. The draft is already written before you even open the app. One tap to approve, done. No typing, no dictation needed.

  12. 1

    What a fascinating journey. Your determination to pivot from construction to building an Email Decision OS is truly inspiring, especially given the challenges you faced. I’d love to hear more about the specific pain points you encountered while using email in your previous IT sales role. How did those experiences shape the features you prioritized in your new tool?

    1. 1

      Simple. Buried under 100 emails, wrong one read first, deal gone. That pain shaped everything — 🔴 Handle Now, 🟡 Check Today, ⚪ FYI. AI judges the priority, you approve. Nothing important slips through.

  13. 1

    Great example of solving a problem that actually matters in real life, not just another SaaS idea. Respect the focus on real outcomes.

    1. 1

      Thank you. Real problem, real pain. That's the only reason I trusted myself to build it.

  14. 1

    This sounds like a very real problem, especially for people who manage deals, clients, vendors, or long email threads.

    Email becomes messy because it mixes everything together: decisions, follow-ups, context, objections, documents, and small commitments. The hard part is not just replying faster, but knowing what matters, what is waiting on someone, and what could be missed.

    A useful email workflow should probably help separate information into clear buckets: urgent decisions, pending replies, promised next steps, risks, and context for later.

    That is where automation can be valuable — not by replacing judgment, but by making sure important signals don’t disappear inside a busy inbox.

    1. 1

      That's exactly the problem Slash it is built around. Not speed, but signal. Thanks for putting it so clearly.

  15. 1

    57 and shipping a live product built between construction shifts, that's a better founder story than most of what gets celebrated here. And the "no inbox, just judgment, you tap approve" model is the right call , keeping a human on the approve button is exactly how these tools earn trust. Rooting for you finding your 100!!!

    1. 1

      That means a lot. "Human on the approve button" — that's the whole philosophy. AI decides the priority, you decide what goes out. Thanks for the push. 🙏

  16. 1

    This is genuinely inspiring. What stands out isn't just the product, but the fact that you built it from a problem you personally experienced and understood for years. Many founders chase trends, but you've focused on solving a real pain point with practical experience behind it. Wishing you success with Slash—it’s a great example that innovation and entrepreneurship have no age limit.

    1. 1

      Thank you. That means a lot. "No age limit" — holding onto that one. Still at zero paying customers but not stopping. 🙏

  17. 1

    This really resonates — I'm a construction PM who just built two AI apps with zero coding background. The 'built it because I needed it' motivation is so much stronger than building something because you think it'll make money. How long did it take you to get your first paying customer?

    1. 1

      Fellow construction PM — that's wild.
      Two apps with zero coding background is impressive.

      Honest answer: still at zero paying customers.
      Payment processing is in review right now.

      But the "built it because I needed it" part —
      that's the only reason I trust the product myself.
      How long did it take you?

      1. 1

        About 4 weeks from first prompt to App Store approval — though the App Store process itself was 10 builds and 3 rejections before it clicked. Zero coding background made every error message an adventure. What's your email decision tool built on

        1. 1

          Fellow construction background — respect. 10 builds and 3 rejections sounds familiar in a different way.

          Built with Claude API at the core — classification, briefing, draft generation. Gmail OAuth for inbox access, Telegram as the delivery layer. Zero coding background when I started — every error message was that kind of adventure.

          What did you build?

          1. 1

            Construction PM by day, so the "couldn't afford to miss another deal" line hit home — built two apps in 4 weeks instead though, not an Email OS (yet, maybe that's next 😄).
            PrOpinion gives you an AI second opinion on consumer decisions — mechanic quotes, contractor estimates, that kind of thing. Wump is a financial cushion score app. Both built with Rork, Supabase edge functions calling the Anthropic API, RevenueCat for IAP, EAS for builds.
            Your stack sounds way more involved — Gmail OAuth + Telegram delivery is a proper pipeline. Respect for shipping that with zero coding background too. Both launching June 23rd if you want to compare notes on the App Store gauntlet.

            1. 1

              Fellow construction background — respect. Two apps in 4 weeks is impressive.

              Gmail OAuth + Telegram was the scariest part. Turns out the pipeline wasn't the hard part. Finding the first paying user is. Good luck on June 23rd — would love to compare notes after launch.

      2. 1

        This comment was deleted 18 days ago.

  18. 1

    the red yellow white classification system is simple enough to actually use which is the right call. but curious how the AI decides what's urgent without knowing the context of your specific business relationships. an email from a client you've been chasing for six months reads differently than one from the same company if you just closed the deal. does the system learn your relationship context over time or is the classification based purely on the email content itself

    1. 1

      Thank you for pushing on this — that's exactly the kind of depth that makes products better.

      Right now — sent email history before the first briefing.

      The system reads who you actually communicate with,
      how often, and in what context.
      That becomes your personal priority layer.

      The goal isn't smarter email.
      It's getting 30 minutes back every morning.
      Relationship context is what makes that judgment trustworthy.

      Ongoing learning from approve/ignore actions —
      that's the next build.
      The signal is already there in every tap.
      It just needs to be written back to the profile.

  19. 1

    What makes this interesting isn't the AI or Telegram part. It's that you spent years living with the problem.
    A lot of people build solutions for pain they've researched. You built one for pain you've personally experienced. That usually leads to much better products.

    1. 1

      That's the only reason I trusted myself to build it.

      Years of living it — not reading about it.

      Back then I had the problem but not the tools.
      Now AI gave me the tools.
      That combination is hard to fake.

  20. 1

    Really inspiring story. Building a product at 57 while working full-time in construction is impressive. The focus on reducing decision fatigue instead of just managing email is an interesting angle. Wishing you success with the founding user launch.

    1. 1

      Thank you.
      Decision fatigue is exactly the problem.
      Gmail manages. Slash it decides. 🙏

  21. 1

    The Telegram layer is smart because it avoids asking busy people to adopt another inbox. The place I’d be most careful is trust calibration: for the first 20 users, I’d track every “handle now” decision and ask which ones were false alarms or misses. That gives you safer onboarding and much sharper positioning at the same time: “we catch the revenue-risk emails you would otherwise miss.”

    Sales, recruiting, and owner-operators feel like the right first wedge because the cost of one missed message is obvious.

    1. 1

      "Revenue-risk emails you would otherwise miss" —
      that's the sharpest line I've heard yet.

      Feedback loop on false alarms — not built yet.
      That's next on the list once first users come in.

      Thank you.

      1. 1

        That's a good sequence. I'd make the first-user feedback loop very lightweight: after each Handle Now, ask one tap: correct / too urgent / missed context. That turns calibration into product learning instead of extra user homework.

        1. 1

          Lightweight is the key word.

          Actually, the feedback loop is already there.
          Every tap is a signal:

          Approve → judgment was right
          Edit then Approve → draft needed adjustment
          Ignore → this wasn't urgent

          No extra buttons needed.
          The action IS the feedback.
          Thank you — this is exactly the kind of feedback that sharpens the product.

  22. 1

    This is inspiring. Most people think coding is the hardest part but stories like this prove that the real challenge is identifying a real problem worth solving. Building something out of genuine frustration is the best validation. Following to see how this grows.

    1. 1

      That's exactly it.
      The problem found me — I didn't go looking for it.

      Thanks for following. 🙏

  23. 1

    The origin story is the pitch honestly. Someone who lost real deals to buried emails built the fix. That sells itself. Sales reps and recruiters are probably your fastest first users. One saved deal makes 39 dollars feel like nothing to them

    1. 1

      "The origin story is the pitch" —
      that's the clearest thing anyone has said to me today.

      Sales reps and recruiters. Noted.
      One saved deal dwarfs $39. The math is obvious.

      Thank you.

      1. 1

        Good luck with it. Most founders have to invent a story like that. Yours is real

  24. 1

    This is a great example of solving a real problem from personal experience. Building an Email Decision OS after years in construction shows that valuable startup ideas can come from any industry, not just tech. I like the focus on preventing missed opportunities—pain-driven products often resonate the most with users. Wishing you success as you continue refining and growing it.

    1. 1

      Thank you.
      Pain-driven and still building. 🙏

  25. 1

    8 years in IT sales before construction — that's a real origin story for an inbox tool. People who've lived through the chaos of missing a deal because of a buried email build very different products to those who just read about the problem.

    The Telegram delivery is smart. People overwhelmed by email are usually also overwhelmed by another app. Meeting them where they already are removes one friction point before they even start.

    Quick question: are you seeing more demand for the triage classification or the draft-reply feature? I'm curious which one people actually use vs which one sells the sign-up.

    1. 1

      Honest answer: still at zero paying users,
      so I don't have real data yet.

      But from building it — the triage is what sells the concept.
      "I'll tell you what matters" is the promise.
      The draft reply is what makes them stay.

      That's my hypothesis. Looking forward to testing it.

  26. 1

    I'm just getting started.

    thats the spirit!!!!

    Strong founder story. The one thing I would test early is how you answer the privacy/trust objection.

    Because this touches Gmail, AI, and Telegram, the buyer who has expensive emails is also likely to ask: what exactly gets read, where is it processed, what is retained, and can I revoke access cleanly?

    I would make that part as concrete as the product pitch. Even a short “how we handle your email data” section with plain-language limits would help. For a tool that decides what matters, trust is part of the product, not just a legal footer.

    1. 1

      Trust is part of the product. That reframe matters.

      Here's how Slash it handles it:

      • Gmail tokens encrypted with AES-256-GCM
      • Email content processed in real-time, never stored
      • Claude API does not train on your data
      • Revoke access anytime via Google account settings or /disconnect

      Will make this as visible as the product pitch. Thank you.

      1. 1

        That list is exactly the right direction. The next useful step is to make it visible before someone connects Gmail, not after.

        I’d keep it plain: what you read, what you store, what you send to Claude, how long anything lives, and how to revoke/disconnect. If you can show that in-product in a short trust note, it turns a likely objection into a reason to try it.

        1. 1

          Already done this week — added a plain trust note to the connect page before Gmail auth. Exactly what you described. Good timing on the feedback.

  27. 1

    Min chul, this is incredibly inspiring. "Built between construction sites and late nights" — that line gives me goosebumps. As a fellow indie hacker building in the trenches, your story is the perfect reminder of why we do this.

    Interestingly, I recently built something very similar using Make and gpt-4o-mini to solve my own friction. My setup automatically watches incoming job emails, filters them, and drafts highly tailored pitches straight into Google Sheets to save pitching time. Seeing how you beautifully packaged a similar automation flow into an "Email Decision OS" via Telegram and priced it at $39/mo is a huge eye-opener for me.

    Huge respect to you for launching at 57. You're proof that it’s never too late to build. Cheering for your first 100 founding users from Singapore!

    1. 1

      Goosebumps on my end too — reading this from Jeonju, Korea at midnight.

      Your setup sounds like the same frustration, different workflow.
      That's exactly the validation I needed.

      Thank you for cheering from Singapore. 🙏

      1. 1

        Thanks for the kind words. Let's keep building!

  28. 1

    "This hit close to home. I'm also building as a
    non-developer in Korea — NDT engineer by day,
    solo app builder at night. 62 days in, just shipped
    my first real product today. Your story is the kind
    that makes this journey feel less lonely.
    Rooting for you."

    1. 1

      62 days and first product shipped —
      that's the real milestone. Congrats!

      Non-developer builders in Korea, both of us.
      Less lonely indeed.

      Rooting for you too. 🙏 반가워요~

  29. 1

    Hi Min Chul Choi,

    First of all as a senior developer I find it great that you are still at it at the age of 57. I wouldn't say congrats, because I know people who have retired as developers at the age of 73, so there is still some years to go.

    I looked your product, and straight of the bat I can see this being useful in sales. You might have some competition from CRM systems though. I got some ideas for you..

    The name "Slashit". No offense, and this is highly subjective off course, but I dont recognize the functionality in the name. I did some research for you and found a catchy name that might be better and that is available as an .io, .ai and .tech domain. What about mailservant.ai - wouldn't that draw attention?

    The integration. Again very subjective so bear with me - I've never used Telegram, and I don't know anybody of my friends who use it either (I'm located in western Europe). What about integrating this functionality as a Chrome Extension instead? Everybody uses Chrome these days.

    Anyways, good luck with your product, I hope you are successful.

    1. 1

      Thank you for the kind words.

      On the name — Slash it stays.
      Slash = cut through the noise. That's the whole product.

      On Telegram — 1 billion monthly active users worldwide.
      No app install. No learning curve. Just /start.
      The constraint is the feature.

      Chrome extension is an interesting direction for later.

  30. 1

    The strongest thing you have is not the Telegram bot, it is that you lived the exact pain. You lost deals because an email got buried. Most founders build for a problem they read about, you built for one that cost you money. Lead with that story everywhere, not with "Email Decision OS." The abstract name hides the part that actually sells.

    The real insight here is that you kill the inbox instead of organizing it. "Stop opening your email" is a sharper promise than "classify your email." Worth testing that messaging.

    For your first 100, skip generic founder channels and go where a missed email costs real money: sales reps, recruiters, brokers, agency owners. One saved deal dwarfs $39, so the pitch writes itself. I started in IT sales doing 30 emails a day, so this one hit home. Rooting for you.

    1. 1

      That framing is sharp — "stop opening your email"
      is exactly what Slash it does.

      Gmail organizes. Slash it decides.

      🔴 Handle Now
      🟡 Check Today
      ⚪ FYI

      Draft reply ready. One tap to send.
      That's the decision layer Gmail doesn't have.

      Not abstract. That's the whole product.
      Thanks for pushing on this — genuinely useful.

  31. 1

    This story is strong because the product is not coming from theory. It comes from a real missed-deal pain.

    The part I’d be careful with is the category wording.

    “Email Decision OS” sounds smart, but the buyer may not wake up wanting an OS. They wake up afraid of missing the one email that costs them money, a client, or a deadline.

    That is probably the sharper founding-user angle: not inbox productivity, but deal-protection for busy people who cannot afford to read everything.

    Happy to put the tighter first-100-user angle in writing if useful. I think Slash it needs a very specific buyer frame before you push too hard for founding users.

    1. 1

      This reframe hit hard.

      "Deal protection" is exactly what Slash it does —
      but I've been calling it wrong.

      The person who needs this isn't looking for
      an OS or productivity tool.
      They're the one who missed a client email
      buried under 100 others and lost the deal.

      That's the exact pain I built this from.

      Would love to hear your tighter first-100-user angle.
      What buyer frame would you put around this?

      1. 1

        That buyer-frame question is exactly the part I would not answer casually in a comment.

        If Slash it gets framed as inbox productivity, you’ll attract people who like cleaner email. If it gets framed around deal protection, the first 100 users should come from a much narrower pain.

        Send me your email and I’ll write the tighter first-100-user angle properly instead of crowding the thread.

        1. 1

          Appreciate the offer.
          I'd rather keep the conversation here in the open —
          others on IH might benefit from it too.

          What's the tighter frame in your view?

          1. 1

            Fair.

            The short public answer is: I would not chase “people who want better email.”

            That market is too broad.

            The real decision is which missed-email pain is expensive enough that someone changes behavior now, not later.

            That is the part I’d be careful with before pushing for the first 100 users, because the wrong buyer frame can make Slash it look useful but not urgent.

            I can write the proper first-100-user angle if you want it. Publicly, I’d just say: don’t position this as email organization. Position it around preventing expensive misses.

            1. 1

              Appreciate the public answer.

              You're right.
              The target is narrow — owners drowning in email
              with no assistant and no margin for missed deals.
              That's who I'm building for.

              1. 1

                Exactly. That’s the frame I’d stick with.

                If the first 100 users are owners where one buried email can cost real money, Slash it has a much clearer reason to exist.

                I’d avoid broad inbox/productivity language from here and keep the story tied to preventing expensive misses.

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