Community Building March 24, 2020

I'm a LinkedIn Video Evangelist

Melvyn Tan @melvyndotme

When someone tells you they create videos, you’d think YouTube!

That’s the usual response I get. But no.

I create videos on LinkedIn.

In fact, in 2018 I created 184 videos on LinkedIn which helped me created a second, third, and fourth income stream (other than my primary income as a trainer and consultant selling time for money).

On LinkedIn, I effectively track two metrics - number of comments per video and number of new connections because of the video.

Why not views, you asked.

Well. Views don’t allow me to connect and engage with the people who found value in my videos. Sure, it boosts my ego. And that’s about it.

With comments and connections, I am able to build the 3rd C - community.

And it is this 3rd C that leads me to the 4th C - commerce.

  1. 3

    you're a community builder! original content + supporting content... you know how this works better than most!

    1. 3

      I am! And I'm glad to be in the Yen Camp because if anything, I can hang out with folks with similar mindset!

      1. 1

        community makes us strong. that's really what i'm trying to tell people the most!

  2. 1

    Could you elaborate how you make additional income streams from LinkedIn videos?

    1. 2

      Previously I only had one source of income and that's through my consulting work. After I started making videos taking about a range of things, I started getting projects on (1) video production, (2) training professionals to use LinkedIn, (3) social media strategy, and (4) private coaching clients.

      As such, I no longer depend on the consulting work as my primary income. And I am glad that happened.

      Because it is those new income streams that kept me afloat during the COVID-19 lockdown.

      1. 1

        Thanks for the answer! I haven't seen your videos yet but I'm definitely curious now!

        1. 1

          You're most welcome!

          Check it out and let me know what you think. :)

          1. 1

            If I don't get back to you in a few weeks, feel free to yell at me. I hope I won't forget to do it, but just in case...

  3. 1

    I make a TON of content on LinkedIn, and even Live Stream there! Would love to chat sometime, and learn how you're making revenue off it.

    I've only just started monetizing my live stream with corporate sponsors, but it's going well!

    1. 2

      That's super awesome to know! We must chat!

      With regards to monetization, it was more via building relationships and then getting people to know, like, and trust me. Through my videos I got to work with some of the biggest names in their verticals, which was a dream come true.

      Let's connect on LI!

  4. 1

    How do you post your videos? Just on your feed?

    1. 2

      I post my videos natively onto the platform. :)

  5. 1

    Yes! LinkedIn video is highly underrated. It's where the vast majority of my business and opportunity comes from.

    1. 1

      Nice! We must chat more on this! Drop me your LI handle!

      1. 1

        I'm so sorry I missed this for an epically long time!

        @abetterjones - come find me and let's connect! I've done a little less video in the last few months, but still love it.

        1. 1

          Sure thing!

    2. 1

      ooph! i'd love to learn more! what percent of the business? how do you track it?