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8 Comments

I'm about to launch and any feedback is welcome

http://landing-page-specialist.io

I'm about to launch landing-page-specialist.io
It's a website to give people landing page conversion advice to improve their website.

No better group here to let my page review.
Any feedback is welcome.

Thank you

submitted this linkon August 14, 2019
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    Hey @elyfornoville

    The site looks good. It's clean and well laid out.

    I have a few thoughts on design and copy.

    Design:
    There are a few contrast challenges with the "How we work" section. The combination of the font-weight and the text color on the light grey background make it a little challenging to read all of the copy.

    I changed the color to #455A64 and it made it easier to read without drastically changing the design approach. It adds a little blue as well, which compliments your branding.

    This one isn't a big deal but I noticed some continuity differences between the "How we work" and "Why us" sections. The font sizes are different and the icon/text layouts are different. Most people aren't going to notice or care but just a note.

    Another minor thing under "Meet our Team", the team members cards aren't uniformly sized.
    They vary in height depending on resolution. You can use flexbox to get uniform heights with varying content.

    For the testimonials, I would put those is in cards and reduce the width. Right now, they kinda float together in a big mass and they're pretty wide depending on resolution.

    The footer has the same contrast challenges. It's very hard to read.

    I would make your CTA style consistent. In the header, it's a rounded corner rectangle. In the hero, it's a pill.

    Copy:
    Headline:
    Your headline immediately made me start asking questions. I had to stop and ask myself "Does WHAT convert?"

    The first supporting paragraph made me ask some more questions. What does it mean to "scale" a landing page? What IS the next level?

    I would get to the point a little faster and ask the direct question to the customer, e.g.
    "Landing page not converting?"
    "Competitors taking your customers, while you're still trying to figure out how to convert?"

    Tweak that second line but it helps address the problem that they are losing customers by not knowing how to convert.

    CTA:
    "Start Now" is a little ambiguous. It's common but it's also not enough information on what happens next or what I get out of it. Let people know what's going to happen if they use your service.

    Optimisation Process:
    I may be way off on this but this feels like there are 6 steps, just to have 6 steps. Sorry if that sounds harsh but I think this process could be streamlined down to 3 things.

    Research -> Test -> Analyze

    Testing encompasses setting goals, ideation, variation, and experimentation.

    I would elaborate a bit on the research as well. You mention that analytics allows your team to make decisions but what analytics? Analytics is a pretty broad term these days. Are you going to evaluate the customer's site analytics? If they don't have any, do you have another source of analytics?

    Why Us:
    Not to be too harsh again, some of this feels a little like filler content.

    For example:
    "We have a proven expertise and experience in conversion."
    "With our process we help you generate significantly more business, fast!"

    How have you proven your expertise? Is there a metric you can share to help the customer understand that. How is that substantiated?

    What does significantly more business mean? 2 more customers may be significant to one business and negligible to another? What does fast mean exactly? How did you substantiate that?

    "We assist you in spending money wisely, online."
    Is that a problem that your customers are having? Does that mean consultation on my online shopping habits? Or, is that about how much ad spend I need to account for?

    Meet our Team:
    Small typo under your profile - "satisfacting".

    For the personal notes on each profile, I would either remove them or add a line break so that they stand out a bit. Right now they kinda feel like they were just dropped into the content to add a personal touch.

    Pricing:
    Going back to what I was saying about your process, I'd re-work this a little. Maybe something along the lines of:

    "Market Research" -> "Conversion Optimization Plan" -> "Conversion Analysis"

    Something to wrap it up into easily digestible chunks that illustrate the benefits.

    With all that said, good luck, I hope it takes off!

    1. 1

      Thank you so much for the detailed review. I'll read through it, adapt where needed and come back to you in detail once I reworked the site. Again thank you.

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        You're welcome. I hope it helps spark some new ideas.

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          It sure did. Postponing the launch a bit now. 😂

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            Noooooo! I can't have that weight on my shoulders :) Launch and just tweak the copy.

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              Made some more changes: https://www.landing-page-specialist.io/

              The WHY section will be replaced with a 'what do you receive from us' section.

              Price pack names will be updated.

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                Much more straight forward. As a customer, I'd have a better idea of what the whole process entails.

                I like the "Love stories from our clients". Adds some personality.

                For the email CTA, I'd make it a little more enticing, e.g.

                Not Sure Yet?
                Send us a link to your landing page, we'll take a look and email you a few free tips

                Something to get them to agree to give their email.

                Overall, I think it's working. Good Luck!

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                  Thank you. I'll show you the next update as soon it's finished.