I'm building a tool site (month 18)

Hey friends,

this is the month 18 update of my tool site, you can find the previous updates on my profile.

A lot and very little has happened with this project is probably the best way to describe it.

For reference, 99% of my time is spent on our main startup Genviral, so the tool site is just a side project I want to see how far I can take with just SEO.

Unfortunately, the SEO side of things continues to be troubled to say the least.

The site continues to be down from its peak of 33k sessions per month to now 18k. However, in the last week or so, traffic has been trending up, so let's see if this lasts.

I have actually shipped quite a few improvements to the associated desktop app, which is slowly morphing into a really useful tool, alongside migrating the website away from Vercel towards Coolify (saved me $50 per month).

What's cool to see is that the constant improvements to the desktop app have also led to more sales.

I made $225 from desktop app sales in May while Mediavine ads brought in another $112.96.

Thing is, I "only" need to 10x the traffic and thereby likely earnings for this project to cover my basic living expenses, which would be about 180k monthly sessions - not impossible.

For now, there isn't any particular strategy to make that happen, though. Plan is to simply work on the desktop app whenever I'm free & hope people find it dope enough to purchase.

As I said before, there is no specific deadline I have for the project and the plan is to just keep working on it in hopes it grows naturally 😄