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I'm building an identity card for newsletters. What do you think?

I'm creating a "newsletter identity card" for each newsletter I interviewed about for my newsletter, Newsletter Circle.

This is the first step to building a directory of newsletters.
Additionally, knowing the metrics and other newsletters' info may help to shape ours.

  • What do you think about the below table?
  • Which other key information should be added?

NEWSLETTER: Mostly Metrics
CREATOR: CJ Gustafson
About: Financial metrics and business models
πŸ›Ž Launch Date: Dec’20
πŸ“© Post Frequency: Weekly
πŸ‘€ # of Subscribers: 14,000
πŸ“ˆ Avg. Open Rate: 48%
⏰ Commitment: Side Project
πŸ‘₯ Team: Solo
⌨️ # of Issues sent: +50
πŸ—‚ Category: Business, Startups, Finance, Financial Metrics
🎨 Format: Evergreen business knowledge
πŸ’Έ Monetization: No
πŸ’² Monthly Revenue: $0 / month
πŸ’² Monthly Cost: $0 / month
πŸ›  Tool Stack: Substack, Canva, Powerpoint, Excel

You can see the above card in a newsletter issue in the below link.

https://cilerdemiralp.substack.com/p/mostly-metrics-by-cj-gustafson

on January 12, 2023
  1. 2

    Nice, you should do one for Micro SaaS Ideas - 21,000 subs. Where can I add the data?

    1. 2

      Well noted. Thank you!
      There is no product that you can add data to yet. I'm just validating the idea and the info needed.

      1. 1

        Got it. Thankyou!!

  2. 1

    I've seen a few newsletter aggregator platforms that enable us to place ads on the newsletter or connect with the creators to collaborate.

    A few quick questions:

    • What gap did you notice compared to the existing ones?
    • How are you planning to get the complete list? One key challenge with aggregator platforms is the coverage (which I think is pretty hard, honestly).

    What key information to add:

    • Most read issue & Recent issue: quickly help understand the quality of the newsletter
    • For the creator, you could add metrics like Twitter followers, Reddit Karma etc (whatever is relevant)
    1. 1

      Yes, you're right. Since newsletter space is growing, there are new directory initiatives. However, most of them have problems with full contact information, format and user experience.

      I'm not sure whether to proceed with a large directory or a more selected one with the highest quality and updated information.

      If I decide to create a full list, it should be done via data scraping. But as opposed to what I felt about the current directories, I'll definitely add some manual control system to ensure high-quality data and work on the user experience.

      Thanks for the recommendations regarding the metrics, I really appreciate it!

  3. 1

    Love it, it would be super practical to have access to a database filled with newsletters and all this info.

    1. 2

      I am totally agree with you...