I'm building my product in public for 1 day and already got 1 sign up

Hey Lera! Congrats on the achievement!

I'd recommend first sharing you idea where you think your target user will be.

If you're making canva than anyplace with designers or people who create social/web graphics would probably help your marketing efforts.

While you wait for the results from that first outreach campaign you can setup a simple landing page with https://carrd.co/ then share to the locations that worked best to capture new people.

After that I'd recommend trying to breakdown 50-100 places to post to get your first 100 signups (could be locations like Reddit, Polywork, etc).

As you get the signups the important thing is to track where people are coming from so you know which channels to market in in the future (this can be done via link tracking, web analytics, or a simple question on the form).

Once you get 25-100 signups you'll start noticing the channels that work better than others (the best channels will become more apparent as you work on your idea).

Hope this helps!

Well done. I built mine in public in 5 minutes and already IPO'd, we should start a VC fund together ;-)

The other advice here (nods to @vintually) is really spot on

Like Sinatra said, start spreading the word

Hey Lera, except you have a popular influencer that's readily available to promote your product daily or a huge marketing budget, the only way to start getting traffic and signups is through organic outreach. Connect with a group of people that have the problem your product is solving or may need your product and try to understand your target audience, then you can leverage that to create a marketing strategy to reach more audience. I'm also currently building a waitlist for my team productivity SaaS (https://refro.space) and this has been working for me so far, I hope you find it helpful.

Hey Lera,

Building in public is going to get you a few customers but the main issue you're going to come across is that the vast majority of your target audience is not actively looking to buy the solution you are selling.

Note that this isn't specific to your product or market, it's the case for any product and any market - the number of "active buyers" is small.

Take an email marketing company for example. At any given moment, only a tiny percentage of those it can sell to are actively looking to buy a new email marketing solution.

This wouldn't be so bad if active buyers were easy to find, but they're not!

Virtually all of your marketing efforts are going to be reaching those who aren't looking to buy right now.

So, you need to find some way of selling your solution to those in your target market that aren't actively looking to buy your solution right now.

Of course you can't do this by pitching them your product (cos they'll just ignore it - they're not looking to buy right now).

One way of doing this via "content marketing".

Creating valuable and educational content keeps your business and brand in front of these prospects until the day they are ready to buy.

However, in my nearly two decades worth of experience creating, marketing & selling this isn't the best way of doing this.

Instead, I advocate an entirely new approach - you can check this out (completely for free) on this website: www.thebluntmethod.com

Hope that helps

Best

Chris

ah yes the classic, [email protected] 🤣

I'm running into the same challenge! Getting 10+ signups but they have yet to respond to my emails for an initial call. I suspect that getting signups on indiehackers or reddit might not be the target audience. Though I'm still tempted to share my products on those places to get some initial traction 😅

Start with messaging your potential customers, ideally having a call with them. Ask them what they are using now, and which problems they have. There's a chance that they don't need a super simple Canva because the main idea of Canva is that it's as simple as it can be. There's also a chance that they need a super simple Canva but with a killer feature that Canva doesn't have.

So, read a book on cold outreach and start reaching out. Not only you'll find your first users, but you'll also learn what they need, and you'll be able to write your copy according to their real needs (vs what you think they need).

If you see that there's no real demand for your idea, it's either you misunderstood your audience (then find other people and talk to them again) or you should abandon it and start working on your next idea. Ideally, you should build something only after you find someone who would say "I would pay for this, how do I get started?"

💯 keep building and getting better every day

Hi @lerakuntsevich

What are you building? Got a website URL?

Once you know what you are doing, https://skilledup.life could be an option to build a marketing and user acquisition team.

Congrats on your launch! I would consider launching on product hunt as well. Here's how we did with Evoke: https://www.producthunt.com/posts/evoke-2#evoke-2

Also, since it's like Canva, have you considered building AI image generation features into it? Think it would help you stand out in this burgeoning market.

The product we built, Evoke, greatly helps with that.

Would also love to connect on twitter: https://twitter.com/TheRealEtch

Not gonna lie mmntm build is well designed but maybe come across honest next time on what you’re really trying to build/market and you might find actual users

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