I'm building OutSponsor — sponsorship intelligence for creators and brands

Hey IH 👋

I'm Zari, founder of OutSponsor. This started with a problem I watched my wife deal with for months.

After giving birth and moving back to Italy, she went viral repeatedly across Instagram, TikTok, and YouTube — building 500K+ followers. From the outside, brand deals should have been pouring in. The reality? She spent hours every week cold-pitching brands with zero data on who was actually paying creators in her niche.

It was shocking to me how broken sponsorship discovery is. Here's someone with real reach and real engagement, and the entire process was guesswork.

That's why I'm building OutSponsor.

What it does:

OutSponsor scans creator content across Instagram, TikTok, Facebook, and YouTube daily. Using a multi-layer AI detection system, it identifies which posts are paid sponsorships, which are organic brand mentions, and which brands are actively spending money in any given niche.

Two sides:

- Creators get warm leads backed by real sponsorship data — no more cold-pitching brands that aren't even in market.

- Brands get competitive intelligence — see exactly which creators are mentioning competitors (paid or organic), then run AI-powered outreach to recruit them.

Where we are:

Creator side launches this week. Brand side ships in 10 days. Bootstrapped, solo founder, working full-time on this.

What I'd love feedback on:

1. If you're a creator — what would make a tool like this actually useful for you?

2. If you've built two-sided products before — how did you decide which side to launch first?

3. Anyone else building in the creator economy space? Would love to connect.

Happy to answer any questions. Building in public from here on out.

— Zari