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16 Comments

I'm getting some traffic but no one are registering

Hi guys, how are you?

I released a MVP of my product last month and i'm trying to get my first users. I'm promoting on facebook groups and subreddits (buying clicks on reddit) where is my target audience.

I'm get some traffic but the people only scroll on page and doesn't click on "Get Started Now" button. Someone give me a feedback about my landing page and how can i improve it?

https://www.layoutdiff.com/

Thank you!

on December 28, 2020
  1. 4

    When you've have traffic but no registeration meaning that your acquisition funnel is stuck. I realized you're building a good concept, perhaps your product too.

    However, your landing page doesn't really communicate the value. Hence, it's hard to convince people to give you any information.

    Who will be your users?
    What benefits can they get from you but not other products?
    What social proof do you have so that people are more confident to use your product?

    Try to refine your landing page based on these questions!?

    1. 1

      Thank you!

      I'll build an another landing page and I'll try to answer these questions.

  2. 3

    Few thoughts:

    • The hero section - "Monitor layout changes on your mobile app" => (a) Not very clear, (b) (Imp.) Doesn't give me the sense "Oh yes, I need this" or at least "Hey, maybe this can help me"

      • The hero section is what your user sees as soon as they land on the page. This is the moment for you to pique their interest and make them want to know more --> "okay, so how does this work" etc.
      • Have something along the lines of "Save 2 hours+ on each app release"
    • The video

      • It is just too huge; more than what is required. Ends up taking a lot of real estate and probably not adding as much value
      • I would suggest extracting few crucial value adding aspects from the video, converting them into an animated frame (small in size) that you should use as benefits of using the product
    • The product feature segment

      • Once again, it is lacking the punch. I am trying to put myself in the shoes of your target audience and it just isn't filling me up with a "need to have this". You want that in your visitors.
      • Don't explain the features, highlight the value instead. Deliver punchlines they can relate to
      • Use the animated frames I talked about earlier - Have one frame for each punchline. You can find numerous examples of companies/landing pages that do it well. Emulate their behavior.
    • Sidenote:

      • Don't pay for clicks just yet. At least not till you have had a few thousand signups
      • If you are not yet sure about who the target audience is - experiment. Try figuring out who this product is the most useful for. Make a list of five such audience categories, list them in order of priority (in descending order of those who will find it most useful). Work with that.
      • Is this for free? If so, will it always be free? Highlight that.
      • If it is paid, have a pricing plan
      • If a competing product doesn't exist, what is the closest competitors you can think of? How are they positioning themselves? Learn from them, and improve on that to resonate with your tg.

    ####PS: I am not a developer, so my comments are purely from a marketing viewpoint... If you can get the thoughts of a developer (and/or your target audience), and club them with my comments, the resulting mix would help you make the most well informed decision on what and how you could spice things up.

    1. 1

      Thank you!

      Your points are very pertinents. I'll try make these changes and test it again.

      1. 1

        Happy to help. :)
        Let me know if you need anything.

        Cheers and All the best.

  3. 2

    Here are some pointers-

    1. High impact -> Explain with visuals/images what problems user face due to mobile app mistakes and how you can solve it in the hero section-> if possible use a gif that loads easily -> there is enough space to accommodate your header and a gif
    2. High impact -> Carry out a test by altering sub-header and header statements, altering the message -> people often see surprising turn around.
    3. Low impact -> Your Hero message is getting blocked by chatbox- classic UX mistake- easy to fix
  4. 2

    I would have put this part at the head of the page
    "Nevermore be surprised with layout mistakes" and then explain about the product

    1. 1

      It's a good ideia. Thank you!

  5. 2

    Mhhhh as already mentioned by others, the Video isnt that good.

    I dont feel that the Web design looks very professional 👀

    And speaking as a Web dev, I personally dont feel that I have the real need to use a Tool like yours 🤷‍♂️

    1. 1

      Good to know. Thank you!

      Do you code UI tests for your projects?

  6. 2

    Hi Andre, first of all, the core-idea behind your MVP is very cool, so kudos to you! Now some feedback.

    Video
    Not clear what your product solve, It took 13 seconds to see the actual product, and just ~4 seconds to see someone scroll the page. I think you could remove the video and relay on "How it works" section, with good Typography and UI. Will be more easy and fast, and if I don't get something, I could just read again instead of see a 52 seconds video with black background and old-fashionable font 🙂

    Landing Page
    The UI looks good but, where is the price? Is this a free app? How I should integrate this with my workflow?

    Product UI
    I created an account, and the UI looks too bad even for an MVP, I think you could put tailwind and have a x10 times better UI with 2 hours of copy-paste from web

    Documentation page
    Try to put some effort to create a documentation page, for start you could just copy-paste the Evergreen notes into a specific section, without the needed to create an account

    1. 1

      Thank you!

      Good points! I was thinking on what I need to improve on the product UI/UX and you help me with these topics.

  7. 2

    This is pretty sleek. Congratulations Andrel!

  8. 2

    I didn't count the seconds, but it took way too long for images of what your product does to show up in the video. There needs to be a better description of how the product works either when the page loads or immediately below the fold. Videos can work, but it is not super easy to pull off because most people are going to want to see something interesting on your page within the first few seconds of clicking on it.

    1. 1

      Thank you!

      Yes, the video was a bad a ideia. I'll change it.

      Thank you again