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11 Comments

I'm getting stuck on URL structure

Hey all!

I'm new to SEO, and I've been working on redesigning our landing page's sitemap. But now I'm stuck on how to design the URL structure.

Here's the scenario:

I want to create a series of feature pages under a subfolder, like

"https://example.com/subdirectory/feature1", "https://example.com/subdirectory/feature2", "https://example.com/subdirectory/feature3", and so on.

However, I'm not sure what to put in the "https://example.com/subdirectory" part. If users land on it, it will appear blank.

I am concerned about whether this missing subfolder page will impact SEO. How can I improve this while leaving the page blank for future content?

Also, if you have any suggestions for improving the URL structure of our current version at https://www.trickle.so/, I'd love to hear them.

Any help or insights would be highly appreciated.

posted to Icon for group Developers
Developers
on July 11, 2023
  1. 2

    Just put a list of features for that subdirectory on that page, OR make an automatic redirect to the first feature.

  2. 2

    you can put list of features in subdirectory if its same subdirectoy for all three features.

  3. 2

    I would, though, question why you want to keep this page empty, create a parent features page https://www.trickle.so/features/ describing briefly each of your features, then from that brief description, add links to the details page of each feature like https://www.trickle.so//features/feature-one/ this internal linking will also help with SEO.

    1. 1

      I support this idea. Having a page where all features are showcased with links is useful.

  4. 1

    You can learn from the experiences of more established products like Canva or Veed. Their SEO is very good

  5. 1

    I'd recommend you set that up as the main "product" page which links out to the sub features pages.

    I definitely would not 404 the page, that's bad for Google and your users. Also don't leave the page blank.

    I wouldn't recommend redirecting because that's a bit of a strange experience for Google and your users. I've worked with many folks setting up a similar website structure as yours and a "master" product page is usually the best way to go.

  6. 1

    How about a note saying that this page does not exist and redirect automatically after 5s?

  7. 1

    Having no content under https://example.com/subdirectory will not impact your SEO. Also if the page doesn’t have content it should return 404.

    1. 1

      Thank you, this's very helpful.

  8. 1

    Hey Min, that's pretty unusual situation. Why do you serve an empty page rather than 404 Not Found in case of nonexistent page?

    1. 1

      Yes, this could be a solution. But I'm unsure if it's SEO friendly.

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