I'm glad that I couldn't sell

2 months ago, I sent a cold email and scheduled a demo with Emilia Korczynska, CMO of Userpilot.

It went well: We were a good fit, and I got some pretty exciting feedback.

Her feedback was incredibly useful that we ended up building a revenue attribution feature in 48 hours and started looking more into the SaaS analytics space.

Though they ended up choosing another product, we continued to look for tools that are focusing on SaaS analytics.

As we used to focus on agencies and e-commerce businesses, we didn't look that much into SaaS analytics tools.

What we noticed is, there wasn't a tool that brought together marketing, revenue, and product engagement with minimum effort.

We reached out to CMOs to understand how they understand which marketing channel works the best, who converts more, and how engaged are they with the product.

These meetings went incredible, and after thinking more on our strategy & positioning, we decided to pivot into an end-to-end SaaS analytics platform.

We have been working hard on our positioning and new strategy for the last few weeks, and this week is the beginning of the new era of HockeyStack!