I'm noticing a pattern with launches

I shipped two different offers this year, and with both I put out feelers to gather beta testers and early feedback. Both got a huge response and interest, so I'm thinking — excellent!!

And honestly, it has been going pretty well. Just not in the way I expected. People have made purchases on each offering, so it's landing on some level clearly.

However, I'm operating at maybe 50% follow-through from volunteers. And I get it, life happens. I'm an entrepreneur and a homeschooling mom. I should know better than anyone that life is FULL.

I'm trying not to take it too personally, but it's been genuinely surprising. I did not expect getting feedback to be this challenging.

One of these offers really requires some thinking brain. The other (The Color Palette Lab) is so intuitive it shouldn't take more than a few minutes of play time.

Both got ghosted at roughly the same rate.

Is this just... the norm? What gives?