I'm paying for an SEO audit. Recommendations?

I would start with a technical SEO audit using a tool like Ahrefs, SEMrush, Majestic, etc.

Here is the roadmap to implement:

1. Make sure the site is working well.
2. Write lots of content.
3. Get links from other websites.
4. Rinse, repeat.

Before you go on and pay for a SEO audit, what did you do to promote your content?

Did you talk about it on your social media? Did you mention it on Quora, Stack overflow or wherever your audience hangs out?

You can't just write content, do technical SEO and hope the traffic will flow. You need backlinks. And to get backlinks? Audience, connection, marketing. Discuss with people online. Have people recommend you on social media. Talk about what you're offering anywhere anyone might be interested.

Note: Don't be spammy. Have a genuine intent to help. Interact with the community.

Then, a few other things you might want to considerate:

• What content do you have? Do you have enough content to win the SEO game? Is your content good?
• What are your potential customers searching for? Does your content address that?
• Are you even sure SEO will help? Some niche won't convert well with SEO.
• Are there other acquisition channels that would generate revenue faster than SEO?
• Have you talked with a few customers? Are you sure your product meets their need? Can they recommend your product to others in their industry?