Im selling to the wrong audience and i just realized it

54 IH posts. 39 comments. a free sample. a chrome extension. a lead list.

$0 in revenue.

because im selling agency contact lists to indie hackers. and indie hackers dont need agency contact lists.

the readers are developers and founders. they find the scraping story interesting. they appreciate the hustle.

but they dont buy a CSV of agency emails because they dont do agency outreach.

the buyers: SDR teams, freelance marketers, agency owners, sales consultants. they are on linkedin and r/sales. NOT indie hackers.

lesson: building in public is great for community. for finding buyers, go where buyers are.

next: etsy for organic search. linkedin for decision makers.

have you ever sold to the wrong audience?