I'm so CONFUSED🤦‍♂️I guess I'm done :(

Similar to what others are saying here, I think you're being a bit hard on yourself.

You're trying to eat an elephant all in one bite, and not even sure what that elephant is.

I've done the same and been just as confused. It led me down the track of trying 'lots of everything, mastering none' and I thought it was a total waste of time. It was so frustrating since I knew I could outwork others, too.

But as time went on I found that the things I tried in the past built up into a little toolbox. Especially when they were discreet little techniques.

And I mean real techniques. People think posting to social media is a technique or writing a blog post. It's not really.

A technique, in this case, is something like drawing up wireframes for an app that someone else can use to build it. Or writing a blog post that converts enough readers that you can pay to promote it on Facebook and make money. Or developing a decision-making matrix that helps you pick winning products you list on Amazon. Or knowing how to write a viral social media post, or create a popular tutorial video on YouTube, etc. These are real techniques that can be used to make a whole range of projects succeed.

In my case, helping a friend generate leads using a single piece of content was one of those techniques. I didn't realise it at the time, but after that I went on to reuse this same technique again and again for so many projects. I reuse this technique so often and it's been a huge revenue driver in my business.

And that's the idea, I think, for you here.

Keep trying things. That part is good. But see everything as an opportunity to learn rather than a chance to 'hit a home run'.

The fact that you've learned a particular technique or skill is enough to know you've done a project well. Regardless of whether or not the project made money or turned into a full-time job etc, etc.

And what's better - with the benefit of knowing that this will happen, you can now not just do things here and there but do them with the purpose of pulling a technique out of each experience. Filling your tool belt.

By the time the right idea rolls around you'll hit a home run.

Just my 2 cents.

But the subjects I write are very messy as I don't have any expertise or passion.

This is mostly the issue I found. Spend your time doing more and experiencing life and meeting other people that don't run in your usual circle. Exposure to more varied ideas and experiences + your entrepreneurial mindset will eventually yield an idea you are actually passionate about.

You don't want to invest time into a field or problem you arent actually passionate about because you will eventually burn out or become bored. The easiest way to be customer-obsessed with a startup is to first be that customer or know them very well.

I think you have to be realistic. Very few successful founders start their first big business at 18, so I'd look to have a longer term plan.

Look at what you need to do to get a job in a new, funded, and growing startup. That might be university, or it might be specialising in one particular kind of marketing and becoming great.

Once in that startup you can witness and see what some incredible entrepreneurs do. That learning takes place while being paid and you'll also spot opportunities along the way.

At 18 you haven't had the exposure to managers, money, processes and the politics within the business and it might just be a case of broadening your horizons, beyond reading an article.

I have neither code nor design. But these issues are not as interesting as marketing.

You should really consider picking up coding and design. They would definitely be helpful in the long run.

Coding will teach you how to build things from the ground up. I suffered through it the first few years till it finally clicked.

Design will teach you how to optimize for the user and how to design products users will want.

You're very courageous to be on an entrepreneurial journey at 18. Hang in there buddy--learn the skills and don't let go of that drive.

Lots of good advice here. What I'd add is:

You're 18. Hold off on starting a company just yet.

Starting a company at 18 is doing everything on hard mode, with no experience or expertise to rely on. I'd say don't bother unless you fell backwards into a once-in-a-lifetime project that just serendipitously blew up and got a bunch of traction & users almost without any work on your part.

Otherwise, trying and failing until you figure out literally everything from square one is guaranteed to mean you spend more effort just to keep up with everyone else.

Go work in a startup and call yourself a Junior PM or something like that. Find some company with smart founders and an interesting problem growing quickly, and hang out for a few years. Build credibility, take on problems just outside your area of expertise. Become the most reliable "executor" in the company for new projects.

You can learn a lot in a very short period of time.

Starting a company at 23-25 after watching a couple of companies from a distance and working in a high-growth startup is going to help you build your network, get some experience, and overall be a heck of a lot easier.

If you like creating content why don't you start from there?
Offer your content services to others. You can start for a low fee or even for free just to get you started. Get feedback from people about your content and improve.

If you like the Entrepreneurship area you can focus on writing content for startups on that area. You can find planty of them here on IH.

While you do that you will expose yourself to new people and new projects/ideas.

You're only 18. Don't be hard with yourself. You have to experience and find what you love. Content can be that thing, or it can lead you to other places you don't even think about right now. The best way is just to start with what you like right now. Don't over-think about it. After doing it for 6 months or a year, look at where you are and think where is your next step. You might decide that this is completely not for you. You might decide that this is what you love. You might find out that there's an interesting problem to solve in that area and take a step on that.

And sharing your thoughts and feelings like you did here is always a good thing!

Keep up and good luck!

As you already point out, you are reading from 1-2 yrs and doing nothing. SOLVE this.
Lets break how-

you pointed out, you are good at-

I work a lot.
I create content.
I can do something for marketing.
I can use Canva effectively.

Why don't you talk to fellow entrepreneurs and look at their product and figure out do you like it or not. Can you do something about it. Talk to them.