Improve your Landing Page Conversion (Part 2). Checklist
Hey, if we haven't met yet, I'm Vadim. I've been designing for 8 years now, and this is the second part of a series of posts about proper and highly converting landing page design. You can read the first part here - it got a lot of engagement, thanks to everyone!
Call to Value (like Call to Action, but more effective)
You need to learn how to formulate a Call to Value clearly and concisely. For example, instead of the usual “Book a Call”, use something like “Get x7 Growth”. It all depends on your niche, but the idea is clear.
Also, according to my research (and not only mine), beautifully designed and animated buttons work better.
Footer
Many people underestimate the importance of the footer, but it is one of the most important parts of your website. According to research, if users don't find what they're looking for, they turn to the footer to find what they want there.
Make your footer as functional as possible: add all the important links, structure them, and add contacts and links to social networks. This will help the user find what they need quickly.
Invest in high-quality visuals
High-quality and thoughtful design creates the feeling of a premium product, which increases the credibility of your website or product. Besides, users simply enjoy being on an aesthetically pleasing website.
Think of the Apple website. Every detail there is made with high quality - such little things create an overall sense of premium quality and inspire more trust.
Also, a unique visual design will help you to be remembered
But take care of the content and value first, and only then the premium UI.
Awards, confirmed reviews, credibility
Show everything you have in your arsenal, awards, recommendations, anything that will help
For example, if you are an agency or service, add a Clutch banner to your website with a rating. Clutch is a great service for collecting validated and real reviews, reviews from there add credibility and therefore increase conversion
That's it so far, thank you for your time. In these two posts, I've described the most common tricks for proper landing page design and conversion rates. I'm happy to answer your questions in the comments!
As I said before, I have my one-person agency and if you need a Landing Page design, contact me, I'm happy to help
Thank you.
Many people really underestimate the importance of a quality UI
Yes, but first things first - value
Thanks for sharing.
Depends on the product or what you're selling also.
yes, good point
Instead of adding banners adding real reviews creates social proof.
Make sure reviews have backlink to prove it's real person
Adding video testimonials also works.
I completely agree about the footer being underrated. It’s often the last chance to guide users before they leave!
Exactly!
Call to Value is a great suggestion, thanks!
As for the footer, I do exactly what you describe. So this was already on my todo-list but I am going to priotize it now.
Thanks again!
Thank you for your feedback!
Super! Very useful
Button animations really work, I’ve tested it myself. How can animations be integrated without negatively affecting the page load speed?
There are many open source libraries for animations
Thanks for the tips, I especially liked the point about footer
Thank you too