🔥Improve your LinkedIn Ad CTR🔥
LinkedIn is the world's largest professional social media network on the internet. Advertising on LinkedIn helps businesses of any size achieve their goals by reaching their target audience.
If you are running LinkedIn Ads, you are likely looking for ways to improve your performance - especially because LinkedIn Ads cost more than other advertising platforms.
One way to do this is to improve the click through rate (CTR) of your ads. This means more people will be clicking on them and going to your website.
The quickest and arguably easiest way to improve your LinkedIn CTR is to introduce new ad placements into your existing campaigns.
For example, let's say you are running a sponsored newsfeed ad (single image or carousel). It is an ad that showcases a piece of amazing content, and you expect people who see it to click and go to the website to read it.
To increase the CTR of this ad:
- Set up a new ad placement called a text ad that showcases the same piece of content.
- Apply the newsfeed ad creative and copy to the text ad.
- Run both placements to the same audience at the same time.
It's as easy as that. You will see a lift in CTR for your campaign. More people will be visiting your website!
Seeing things twice creates a trust to visit the website once. Nice thought process there @indigoblue 🔥
honestly that probably isnt the best way just because if your CTR is already low on one ad placement and the quality is bad then there really isnt a point to move that to a new ad placement.
You can split them but there is no point to replicate a low ctr ad to another placement that is just wasting money. Sure you get an 'extra' view but that ad is potentially worthless.
I would create a better angle/creative to get a better CTR. Test a bunch of creatives at least 5 and then pick and expand. Then move it to other placements to expand. In any case LinkedIn ads are trash anyways... way too expensive for the 'quality' they have.
My advice assumes you have the fundamentals down and you already have an amazing ad running. The easiest way to make that ad instantly better is to pair it with a text ad.
You are right - if your CTR is chronically low, this tactic is nothing but a simple patch up for the real issue... poor creative and/or an incorrectly targeted audience.
Hey, great idea. Why not include the message ad (Inmail) as well then? To completely surround your audience. Frequency cap for Message ads are 30 days too. Meaning no other advertisers can advertise to that user for 30 days if you get into their inbox first. (the same can be done to you by your competitors)
But overall, curious if this makes sense too? Along the lines of increasing CTR overall by having multi-ad formats.
@indigoblue
This comment was deleted 6 years ago
Yes, that makes sense too. You have the general concept down: use multiple ad formats.
Personally, I avoid InMail. I find it to be intrusive.