In 5 seconds…can you answer these questions?
http://thequillapp.com/
Hey all,
I created a landing page for the web app using Carrd. Looking at it for 5 seconds, can you:
Can you tell who it’s for?
Can you tell what the problem is?
When could you tell, and why? (H/t @ekaterinahoward)
Thanks!
TBH At first I wasn't sure if it was for real estate agents or purchasers.
The problem is that its a nightmare to get offers signed on time.
Once I scrolled half way through though those boxes made it clear!
Problem: sending & e-signing offers
Target audience: real estate agents
When it becomes clear: about 60% through the page (MLS mention), until then not quite sure that it's for real estate.
Thanks! Your last comment about when it became clear (and why) makes the world of a difference - I’m going to update the post and add that question.
Any specific suggestions around that?
Thinking in terms of a 5-seconds test might help -> if your readers could only look at the page for 5 seconds, what do you absolutely need them to remember?
(Will probably involve answers to the questions: What does it do? Who is it for? What problem does it solve? or Which outcome does it help achieve?
The 5 second test - thank you!