In what context do you monitor social media?

This is my first post here. Hello everybody :)

I've beed reading Upen's newsletter (micro saas idea) and one idea caught my attention. In issue #9 he is talking about keyword monitoring tools on social media (or whole Internet for that matter) and one of his ideas was to not only monitor keywords, but also context:

For example, a founder building something related to “Airtable” wouldn’t be interested in questions in Reddit that is directed towards Airtable pricing questions. So, if you could add some kind of intelligence and rank the mention on a scale of 5 that fits the context for the founder, that would be a killer feature.

Is it something you would use? If so, what context would be useful for you?

Please don't restrict yourself to "founder perspective" only.