Increase Google Ranking for Niche Product?

I've noticed that very few companies/products are prominently listed, when I search for keywords that match my product description on Google. This seems like a great opportunity for my website to have a high Google Search ranking and increase traffic, but I'm not sure where to start...

1. What are your suggestions for going about this project?
2. Do you have recommendations for an SEO consultant or (SaaS) service that has experience with or specializes in working with bootstrapped companies?

Thanks in advance!