I've developed 2 AI products: BoltAI and PDF Pals
Last month, I started a marketing experiment: cross-selling
Customers who buy one of my products, get 53% discount for the other one.
Here is the result after a month:
Almost 50% also buy the other product.
I will continue to experiment with different discount rate and report back ✌️
I don't know if it's because they need it or if it's really the discount that encourages them to buy, but maybe if you increase the discount rate you can get a clearer result