India & questions about IT content to read

Dear fellow indie hackers 👋

I support an application called vived.io (available via a browser, and as an app at App Store & Google Play). In general, it's a kind of aggregator of tailored news and development content for people in the IT industry...

Anyway, we're growing quite strongly in some countries, especially India and Egypt, although 45% of the ~30K users are European now. It is sometimes difficult for us to find an explanation for why we grow here and here and not somewhere else.

Anyway - I do have a question, though, that is specific to India:

• Does anyone know of any studies that describe what kind of IT content is read in India? And, how long people read on average? I need to find some benchmarks
• What factors make Indians read certain content and not others?
• Do you know of any other IT news/growth aggregators of IT content that is used by people in India?

Thanks!