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Indie hackers don’t fail because their product sucks

Indie hackers don’t fail because their product sucks
They fail because no one gets it.

Most products that die aren’t broken.
They’re misunderstood.

The problem usually isn’t:

  • the code
  • the features
  • the effort

It’s that users can’t quickly understand:

  • what the product does
  • who it’s for
  • why they should care

If people don’t “get it” fast, they don’t try it.
And if they don’t try it, nothing else matters.

This is a positioning and messaging problem, not a product problem.

I’m running a free 2-week product marketing & positioning sprint for indie hackers and early-stage SaaS founders to fix clarity, ICP, and messaging.

No upsells. Just clarity.

If this sounds familiar, happy to take a look at your product.

posted to Icon for group SaaS Marketing
SaaS Marketing
on January 17, 2026
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