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Indie Hackers - Learning Framework

Yesterday, I was shared a link by a friend to a podcast, which led me to this site. The podcast featured Courtland Allen and can be found here:
https://softwareengineeringdaily.com/2017/01/30/making-money-online-for-software-engineers-with-courtland-allen/

This talk had several great take-aways, however the part that I was most interested was his mention of a, "learning framework," which consists of approximately 100 or so principles/concepts when it comes to making money online. Paraphrasing, each of these principles took an average of 7 minutes to learn, so for about an hour a day for 2 weeks, we should have everything we need to get started. I was VERY intrigued by this. However, he didn't really delve into the details of what this framework looked like. I continued to listen to the rest of the podcast and thought that the framework might be his "up-sell" in that I would visit this site and have to buy a book to get this information. However, I'm surprised that I find no mention of this said framework via some scanning and specific Google searching on this site.

Is there a comprehensive list of this learning framework somewhere that I'm not finding? During the talk, he did cite a book, which title escapes me at the moment, but he said it provided a good 40-50 business principles, but where are the other 50? Anyone who can point me in the right direction would be greatly appreciated!

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    I think I might pay a reasonable amount for this. Good talk the other day. I have an application that I'm trying to make money with and I had quite a few good take aways from your info. I will hopefully be able to share my story in the forums, but as a result of your talk, I'm hoping my stats to go from this:

    https://www.stopwatchez.com
    Active Users: 5 subscribers at $0 per month
    Monthly Income: $0

    to a year from now:
    Active Users: 200 subscribers @ $50 per month
    Monthly Income: $10,000

    Key Takeaways:

    • Don't give up.
    • 200 users isn't a lot and my small goal could replace my current annual income (or add to it, rather)
    • Don't give my product away for free. (I don't currently have any paid subscription path built into my product - need to implement a paid path and stripe.com)
    • By building my product to solve my own problems, I have a good head start.
    • Focus my marketing on niche groups (I'm too generalized right now). I can also use different branding and pricing for different markets.

    Thanks again for your work and your insight. It's sparked some motivation on what has been a stale effort for the past few months (I was on my way to giving up too easily).

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    Hey Mike! Yeah, I don't have an actual public list yet, but I'm working on it, and considering putting it behind a wall of some sort. Maybe I'll charge for it, or maybe it will only be available to IH community members. We'll see :-D

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      I too would be very interested in this! It's the reason I came to this site, but I like the other aspects as well

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        Okay, stay tuned!

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      I'd be interested in helping you to curate such a list. This is my 3rd attempt in achieving the the dream of, "if you build it, they will come," in where I've built it and no one shows up. I'm thinking that my problem isn't unique when it comes to developers building their own products (having the know-how) and no way to get it "out there"... Also, it's worth mentioning that I'm not a business idiot and I still have this latter mentioned problem.

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    Since I was only listening to the podcast, I was unable to see the content slides, which weren't all mentioned in the audio. I recently joined the newly formed Slack channel solofoundersteam and @sterv on there found this for me: http://softwareengineeringdaily.com/wp-content/uploads/2017/01/Courtland-SE-Daily-Meetup-Slides.pdf

    Slide 33... Specifically, the slide references:

    -Start Small, Stay Small - https://www.amazon.com/Start-Small-Stay-Developers-Launching/dp/0615373968/ref=sr_1_1