I started the podcast 2 years and 7 months ago. In that time I've released 120 episodes and totaled 4.7M downloads. Here's a chart of daily downloads:
And here are the top 20 episodes or so:
(Note that older episodes have an advantage, since they've had more time to accrue downloads.)
The median episode gets just over 39,000 downloads nowadays.
Based on the survey I send out to new IHers who sign up for the community, the podcast is now the #1 way people discover the website, which is hilarious, because the website is the only reason the podcast ever grew in the first place.
I have no data on how people discover the podcast, but it's almost certainly driven by word-of-mouth growth. Consistency helps, too. You can see download gaps in the chart whenever I'm missing weeks or taking breaks.
So in mid-July, I doubled the release frequency. Previously, I released a new hour-long episode every Friday. I moved that episode to Mondays, and I replaced the Friday slot with a new "quick chat" episode that's a bit more casual, experimental, and only 30 minutes long. I've also been putting more time into episode prep and guest selection in general, and focusing on consistency. I don't believe I've missed a week since May.
The results have been pretty solid. It looks like the show will average 10k downloads/day in Q3, up from 8k in Q2. The last few weeks have been closer to 11k downloads/day.
Is 35% more downloads worth 2x the work? 🤔 It's hard to say.
I love working on the podcast when I'm able to put more time into it. It's also been pretty cool bring on more guests who I discover from the IH community itself, which the new milestones feature has helped a ton with.
But spending more time on the podcast comes at the cost of spending more time making the website better, which I probably love doing even more.
Most likely what I'll do is keep up the podcasting pace for at least another quarter and see what happens.
I'm considering starting a podcast-specific newsletter, with transcripts and maybe some extras if I can think of something worthwhile.
As always, I appreciate your feedback and ideas!