25
39 Comments

Indie hacking is hard. Real numbers after 3 years

Jason shared this on Twitter:

With all the 'wins' and 'made and sold this in hours' posts, it is good to remember that building and selling valuable things is hard and takes time.

on April 22, 2023
  1. 11

    I agree with @that_guy_iain about going deep into one product. I was lost into the "built and sold my startup in 3 hours" kind of stories for a long time. But now I know that this is really really hard. I do not see any way through which I can focus on more than one product. Building a usable and useful product takes a ton of time. Then as a indie dev there is marketing. Overall it is hard af as you put it.

    1. 6

      Yep, follow through on one single idea is absolutely crucial to success.

      Jumping from project to project is like trying to learn to play a musical instrument but changing instrument every month - you never get anywhere.

      It's funny because we all know this but when it comes to entrepreneurship this basic common sense gets thrown out of the window but lots of wantrepreneurs.

      1. 4

        But IMO it is equally important to choose the right product to work on.

        For example I wasted 1.5 years working 50h/week on a database explorer that no-one needed.

        So, yes, go deep on a single product but also in parallel constantly make sure that it is a thing that people really need.

        1. 1

          These are two separate issues though, building a lot of projects doesn't guarantee validation on a single product. Absolutely you should do proper testing and due diligence, even if that means testing out a bunch of ideas at once. When you validate one, then go all in on that business.

          The problem from what I can see is people find a viable opportunity, then hop onto the next thing.

        2. 1

          Absolutely agree. It's why I advise everyone to choose a product that other businesses are successfully selling and then create a competing (and differentiated) version of that product.

      2. 1

        This comment was deleted 3 years ago

        1. 2

          Levels ended up focusing on the product that got the most validation from that exercise. From what I can see, a lot of indie hackers are doing the opposite - getting validation then starting a bunch of other things.

          1. 1

            This comment was deleted 3 years ago

        2. 1

          Yep. IMO it got popular because it allows indiehackers the excuse to avoid doing any marketing.

          1. 2

            This comment was deleted 3 years ago

    2. 3

      I've split tested deep against multiple ideas twice now:

      1. First time I had $500/mo on main product and 3-4 side products then went all in on usegravity.app and scaled it to 6 figures revenue.

      2. Recently retested this hypothesis by launching a bunch of landing pages for new ideas and it turned out to be a waste of time so back to focusing on main product.

      I'm a solopreneuer and scaling one product well eats up most of my time. I've no idea how I could possibly run even one other product on this level.

      1. 1

        This comment was deleted 3 years ago

        1. 2

          Landing page + stripe payment link has been working for me and a few others I follow

          1. 1

            This comment was deleted 3 years ago

    3. 1

      Agreed. Its a trap I fell into too. For me, it came from a fear of failure. I would start lots of projects as a way to hedge my bets. But that resulted in a bunch of projects that had barely got off the ground. Its a difficult trap to get out of.

      Commit to one project.

  2. 7

    Ah! Just when I was feeling down seeing a competitor who bootstrapped it $200k ARR in a year.

  3. 6

    this is cope. if you're dissatisfied with these numbers and you've been working at it for 3 years you either have a product/market fit problem or a strategic problem.

    i've had multiple profitable online businesses. one of them had a TAM issue which limited how much money I could make. I sold it for that reason. Look at the realities of what you're working on and be honest with yourself.

    obviously you have some talent getting $6k out of an idea. you should leverage that and hedge your bets more imo. aka always be testing new business ideas and once you identify one that gets serious momentum, off just a landing page and stripe checkout or a signup form, go hard pursuing it. i use trends.co ($300/year), explodingideas.co (free), ahrefs and some other tools to basically always be doing market research and testing ideas.

    about 1 in every 15 gets a lot of natural momentum and i pursue it. it's a much more effective strategy when building an online business.

    1. 3

      I agree, I think finding the right product to work on is by far the biggest challenge in this community.

    2. 1

      I'd love to know more about your strategy for finding/testing new ideas, do you have anything written up I could dive into on this process? I'm currently in the stage of "validating" a product I'm almost done building (10k+ already into it) and I'm realizing although it still seems like a winner, I definitely did not start the process correctly. Currently running paid traffic to a landing page and I am averaging around ~6$ per signup for our "Free Early Access" offering. (~.8$ CPC and like 10% conversion rate once they hit my LP).

  4. 5

    I feel like it's important to really focus on one product for a long time to get ahead. Everyone I've saw do that over the past year has seen decent gains. People, like myself, who spread themselves thin and go all over the place don't get much traction on anything and end up just burning out while not generating much money.

    So personally, I'm going all in on one product and just focusing on that for the next year.

    1. 2

      @that_guy_iain I share the same sentiment. It's tempting to work on multiple projects, but for me is a no-no, because I also have a full-time job, and the product I am working on demands focus.

    2. 1

      I agree but also balance that against the idea that it is really hard to know what will be successful. Trying lots of things can help us discover what people really want.

      You can validate all you want but in the end if people pay for it, that is ultimate validation.

    3. 1

      @that_guy_iain, this is solid advice. I've had one successful product in the past but it took years to grow and hone.

      I think we take for granted the work it takes to create something that is meaningful, useful and creates value for people.

  5. 2

    I can't say much, but there are people right here who would wish they had your kind of profit right now. Look at how far have you came and just do what you think is right. Cheers.

  6. 2

    I really appreciate you showing us how indie hacking can be difficult. I was surrounded by the "SUCCESS" stories for a while, where people make thousands of dollars monthly

  7. 2

    Stick with it! You got this

    1. 1

      In fact, despite it being 3 words, this is probably the best advice on this forum!

      1. 1

        Haha I honestly agree - consistency is the key to success

  8. 2

    I love that this post is honest.

    1. 2

      Honest posts are hard but valuable.

  9. 1

    Without commitment, it very hard. Investments has been far outperforms my IH efforts. This is especially true the first 2 years (obviously last year was a bust).

    tldr; timing is important. I think during pandemic, the best thing to do was to stay alive, connect with family and let investments grow. We are going to enter recession and I have no idea how it will turn out. That said, I think we should all spend efforts in AI, the application of it.

  10. 1

    Many people only notice the success stories that seem to happen quickly, but they don't see the hard work behind them. This way of thinking ignores the importance of never giving up, making sacrifices, and always trying. The truth is, before someone becomes successful, they usually spend ten years or more working hard, facing failures, and staying strong. When we recognize and appreciate the hard work that leads to success, we can better understand what it takes to be successful and help ourselves and others to keep trying, learn more, and reach our goals.

  11. 1

    When I first started, I definitely had the hubris to think that my project would blow up in 6 months and I'd be exiting in 2 years... But along the way I've learned that it's so much more difficult. On the other hand, I've also fallen more in love with my project that I no longer anxious about the speed of growth. I've just chosen to focus on doing things the right way to build it up sustainably.

  12. 1

    I don't really think it's hard. People keep on promoting and shining the fact that it's hard. But nobody gives you an explanation why? Why is it hard?

  13. 1

    Have you considered diversifying to other website builders like unicornplatform, Umso?

    Also in your case reaching out to a user base is easy as they are all using a certain product and their information is kind of public. So are you pursuing direct outreach as a strategy?

  14. 1

    Yeah. This is mostly true.

    Working on building my newsletter and can tell you getting eyes on the biz isn't where the work's at -- kinda like finding users for your SaaS product.

    Would cut this out here, but the comment wouldn't be complete with a 'shameless' plug

    Here's a link to the latest issue: mrwiggles(.)beehiiv(.co\m)/p/buzzfeed-news-shuts

  15. 1

    I think the big picture should always be "play the long game" but I really like the idea of trying lots of things and seeing what works.

    Having the discipline to drop something when it's kinda working is difficult though.

    Congrats on what you've achieved!

  16. 1

    Scaling monetization for your product may not have been achieved yet, but earning $500,000 per month can provide a comfortable life in many countries. Exploring different approaches to increase revenue could be beneficial. Wishing you the best of luck!

  17. 0

    Good old taxes, the thing that makes the hard working men a poor hard working man XD.

    Actually no it could be because of your offers, if I have 300 users and each one of them pay 1 usd it different from having 100 but each one of them is paying 2k usd.

  18. -1

    This comment has been voted down. Click to show.

  19. 3

    This comment was deleted 3 years ago

    1. 1

      Yeah, but with experience they don't. I came on IH awhile back and the forum was flooded with these types of posts.

      And I didn't engage with this site for a long time.

      Is it just me, or has IH cleaned up the signal to noise ratio in regards to these threads in the last 6 months?