Influencer marketing 101 and how to get started

Hey all — I've built and scaled two influencer marketing programs and I get asked a lot of the same questions around it. With the number of creators growing everyday, many companies are wanting to at least experiment with the channel .

I wrote a blog post compiling some of my framework thinking on influencer marketing along with a quick start guide on getting your first campaign done. Hopefully it will prove helpful in getting your own program off the ground.

This is my first time writing a long blog post like this and admittedly I think it's more breadth than depth. Although I'm happy to provide more details if anyone wants to reach out with specific questions.

[https://ninhja.medium.com/influencer-marketing-101-73af2e86d03b]

Also if you're in the influencer marketing space (creator, brand, or product), I'd love to connect!