Influencer Marketing: The Comprehensive Guide to Finding, Collaborating, and Succeeding with Influencers

What is your angle on the current state of "value" for each influencer type - macro, micro and nano?

Are Macro becoming like TV a bit - super expensive and give lost of engagement but not a whole lot of sales due to lack of "niche" audience?

Are nano still cheap but do not give a high enough value combined to get any traction expect if you're a local bakery and then a 5,000 follower local influencer is actually a "Kim Kardashian" for your brand?

I tested doing a micro influencer campaign, spent $1,000 for a post+video production and reel package and a few more things, didn't move the needle at all despite some decent social KPIs.

I am curious to hear from someone doing influencer campaigns for non physical product, but rather a SaaS or a marketplace that produced positive ROI

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What is your angle on the current state of "value" for each influencer type - macro, micro and nano?

Are Macro becoming like TV a bit - super expensive and give lost of engagement but not a whole lot of sales due to lack of "niche" audience?

Are nano still cheap but do not give a high enough value combined to get any traction expect if you're a local bakery and then a 5,000 follower local influencer is actually a "Kim Kardashian" for your brand?

I tested doing a micro influencer campaign, spent $1,000 for a post+video production and reel package and a few more things, didn't move the needle at all despite some decent social KPIs.

I am curious to hear from someone doing influencer campaigns for non physical product, but rather a SaaS or a marketplace that produced positive ROI

Lakikentaki89

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3 years ago
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