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Initial success is all about Sales

If you can get uncomfortable and put yourself out there you’re halfway there.

A system that works for me is that I create a perfect audience for my business.

Let's call the perfect audience, an Ideal Client Profile (ICP).

Basically, ICPs are companies or people that are perfect clients for my business.

Find the first 1,000 companies/people that match it. Use LinkedIn to find these companies, and then start emailing them asking about the job.

The rule of thumb is to do numbers. Initially, your conversation is low. You can expect a 0.25% or maybe 0.5% reply rate and if you think too hard and don’t create as many interactions as you can, then you’ll fail because it’s just 0.25% of a few.

Instead, you do 1,000 interactions to find the first 2-3 clients and then you do very very hard work for them, making sure that 110% of the results were delivered.

This is how you succeed at your business, esp when starting.

Success is all about sales!

PS: If you need any growth marketing help, feel free to reach out. I am on the lookout for a full-time project.

on July 12, 2022