Initial thoughts 1 day after launching on PH

Our goals: ☂️

Someone could say that this is a straightforward answer: to be #1 product of the day or at least to be in the top 5. Right? Well, sort of.

lesson #1 is: try to resist going for vanity targets, metrics and badges. Go for goals that are meaningful to your platform: Visits, registered users, community engagement.

Lesson #2 : Having a hunter certainly helps especially if you are new on Product Hunt.

🕺We also debated over creating an upcoming page. Creating an upcoming page enables you to showcase your product and get some initial interest in the launch. Which brings me to mistake #1: Not creating an upcoming page as soon as possible.

🥷I won't lie: launch days at Product Hunt are quite fun. I enjoyed the outreach, seeing the comments pop up, seeing the visitors converting to users, seeing everything become alive. There is a certain adrenaline and excitement that is absolutely unique. Lesson #4 : Enjoy that day. Really. 🥳

mistake #2: Relied on certain regions and mistake #3: Relied on new users. While we did a pretty good job in creating a buzz and engaging in discussions, we understood that many of the juicers we reached out to, had not actually made their product hunt profile. This approach penalizes the ranking - this is why we were #4 instead of #2.

Overall, after our launch on product hunt, we observed:

1. High increase in site visits
2. 200x increase in registered users
3. Tremendous engagement and cool ideas around our roadmap

🏋🏻‍♀️ Lesson 5#: Focus on growth targets, give the right urgency for signups (perhaps an exclusive promotional coupon for your plans) and engage in sincere discussions.

We will keep doing this here:

🧚‍♂️ https://www.producthunt.com/post...

More thoughts to follow, after we get some rest after the all-nighter.

Best,

Nikolas