Instead of going after new customers, focus on retaining existing customers

I have been talking to my colleagues from our Sales Department about the next landing page I should work on.

I was scared of getting backlash from the community if we become too sale-sy during this pandemic.

However, contradictory to what I was thinking, my sales colleagues were very calm and said:

"These days our Sales Reps has shifted focus from 'reaching to new customers', towards 'getting trust and creating a stronger relationship' with our existing customer. We are less stressed this way, and more helpful".

This changed my prospecting on how to think during these uncertain times. Have you guys done anything similar? How as your experience?