Instead of Product-Market fit, this startup is doing Mission-Market fit
"Yes, mission-market-fit. That was not a typo. We want to prove that people care about our mission. That our mission is relevant and relatable."
Interesting idea to say the least.
Link to article:
https://medium.com/@soynobe/marketing-okrs-148072af6b04
According to Nobe's website they are a taxes and invoices service. It's not a market that needs proving so I'm thinking that blog is just click bait.
Well, the blog title & content is about setting OKR's. Nothing click-baity at all IMO.
Their mission is to "end bureaucracy in Latin America" because "An average Mexican wastes each month 7 hours queuing to access services". I think their invoicing service has built-in tax-management to help each Mexican save those 7 hours each month..
Actually Intuit is famous for the opposite of that mission statement:
https://www.propublica.org/article/inside-turbotax-20-year-fight-to-stop-americans-from-filing-their-taxes-for-free
True the title and info on setting OKRs is not click bait - just the mission statement and the idea that they are proving any kind of a fit.