Intent Marketing: How the Sales Funnel Has Changed

🎯Have you ever noticed how when you type a query on Google, it shows you the products that best match your interest?
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📌Intent marketing is a strategy that enables businesses to produce individualized, relevant content that satisfies customers' demands by using data and analytics to understand user intent.

📌User intent is also known as search intent. As the name implies, it refers to the reason or purpose behind a user's search query on a search engine. User intent is the primary objective, answer, or goal the user wants to achieve when searching for a particular keyword or phrase.

📌What are the main types of user intent?

1. Informational intent.
2. Transactional intent.
3. Navigational intent.
4. Commercial intent.

📌The 5 stages of the marketing funnel are:

1. Awareness
2. Interest
3. Consideration
4. Intent
5. Purchase

📌You can use several strategies to determine the marketing intent of your target audience. Some of the most important ones are:

• Determining your target audience
• Take a deep dive into website analytics
• Identifying and using keywords
• Conducting surveys
• Creating personalized content
• Using targeted advertising
• Using social media platforms