Interested in feedback for my Kickoff Labs Landing Page

Hi Xan,

Some thoughts ...

1. Consider placing video before phone mock-up.
2. Consider swapping title & subtitle (tell me why 1st & how/what 2nd) ;
   title : "Be the Best Version of You"
   subtitle : "Automated Life Goal Management"
3. Video text overlay looks a bit small + some fade away too fast.
4. Drop the "can make" (to become "OnTrac makes it easier")
5. Copy could be tighter (say more with less).
6. Text can be tricky to read against background.

Hope it helps.

Very interesting and a GREAT idea! My feedback (and it’s just my two cents from a random person on the internet) is as follows:

1. The main value proposition (I think?) is that you are offering a goal tracker with INTEGRATIONS to all the products you already use in your daily life, e.g., MyFitnessPal, smart scales, bank accounts. In other words, you are the “Stripe of goal trackers”?

2. I’m an iOS developer so I know there are MANY goal trackers out there but this is a unique value pitch as far as I know

3. The problem is this “integrations” value pitch is hidden at the bottom of your landing page? What I read above the fold does not really make it clear that you are offering integrations. Am I getting this correct?

As for the call-to-action button question … it is well placed but what about a call-to-action in the upper right hand corner above the fold? Also, the background image of the mountain is a little distracting and may hide your content IMO. I’d suggest going Apple Steve Jobs on this task and just doing black and white.

Some other random thoughts:

When I click on the youtube video…

a) It won’t allow me to expand the video to full screen on Safari / MacBook
b) After the video runs it won’t allow me to replay it and shows the next recommended video which for me was a soccer video

2. There’s a typo: "Good health is the foundation of happy fulfilling life." There should be an a before happy

Out of curiosity, but I understand if this is proprietary information, may I ask how many integrations you are going to market with for your beta? It’s a lot of work and I’m just curious. I'm always wondering how developed a product should be for beta.

Great app idea! Very interesting!