Interview Approaches and Tips!

This is for founders who:

✅ Want to practice interviews

✅ Want validate their startup in 1 month

✅ Actually willing to implement a new approach

The 2 kinds of interviews you’ll encounter

WTP: You are collecting problems and Willingness To Pay. This will let you will pick the most best ones to test an offer.
Conversions: You have an offer in mind, and you’re trying to sell it. You want to hit conversions of 30-50% for your persona.

GOAL: You want to make a profitable startup, so you collect the WTP of different problems

Step 1. Ask to do needfinding interview

Hey Sarah, i wanted to do a needfinding interview with you. My startup died. I’m pivoting and I need your help, would take max 30m. No worries if you are busy.

Step 2. Extract Painpoint, Cost, and WTP

PAINPOINT:

❓What are your goals and challenges?

❓What is your biggest challenge?

❓What are you doing today to solve it?

❓Where could you use more support?

COST:

❓How much does it cost you to solve it? IN time, in money?

WTP:

❓If you could wave a magic wand, how much would you pay to solve it?

❓Is this something u would pay for to solve? No worries if not

Step 3. Profit off people’s pain

Hey Bob, i was wondering if we can chat for 15. I was thinking about your sales problem, and was wondering if I can get your feedback on something. I wonder if this would help. No worries if you are busy.

Conversion

You want to achieve a 20-50% close rate with your persona

Step 1. Present sexy offer

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