[ Interview ] Serial Entrepreneur David Cancel on Why All Businesses Will Become Customer Centric in the Next 10 Years

New Podcast: David Cancel, 5x entrepreneur and CEO of Drift, the world's first conversational marketing and sales platform.

In this episode, learn:

1. The two major shifts that led to the creation of Drift
2. How to differentiate a SaaS business in the age of commoditized software
3. The systems David set up to reduce the impact of ego on the internal decision-making processes

Listen to the full interview below 👇
https://leanb2bbook.com/blog/david-cancel-customer-centric-business/