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Introducing Flashlight: AI-Powered Feedback to Illuminate Your Product Roadmap

Hey Indie Hackers! I'm excited to share Flashlight with you all, a tool born from my own frustration as a SaaS founder.

The Problem I Faced

While building Doxy, I found myself developing new features based on hunches rather than solid user feedback. I was essentially building in the dark (hence the name "Flashlight"). This risky approach led to countless wasted development hours on features nobody used.

Sound familiar?

What Flashlight Does

Flashlight gives SaaS companies a highly customizable public feedback board that bridges your product's present and future:

  • Centralize all user feedback in one beautiful, brand-aligned hub

  • Let users vote on features, creating a democratic prioritization process

  • Keep users informed with automatic status updates (New, In Review, Planned, In Progress, Done)

  • Host everything under your custom domain with your color scheme and branding

Check out a live example here

The AI Magic (What Makes Us Different)

Our cutting-edge AI capabilities transform your customer's experience and subsequently leads to higher quality feedback.

🔎 Unified Semantic Search

Upload your knowledge base (docs, help center, etc.), and our AI provides semantic search across both existing features AND requested features. This gives customers a complete view of your product - what exists today and what's coming tomorrow.

Try it here: https://feedback.doxy.ink/search

🤖 Ask the AI

We're rolling out a feature that lets users ask anything about your product. Our LLM (powered by Claude Haiku) responds with knowledge from both your documentation AND feedback board.

Preview: https://feedback.doxy.ink/ask

🔄 Duplicate Detection

Our AI automatically identifies when users request features that already exist or have been requested before, reducing noise and helping users find what they're looking for.

✨ Coming Soon: Feedback Enhancement

We're building AI that helps users craft more polished, actionable, and well-rounded feedback - improving the quality of suggestions you receive.

Real Impact

This isn't theoretical - Flashlight has already transformed how I build Doxy. For example, user feedback identified missing API endpoints for image upload, forcing users to upload via UI. We quickly implemented this, resulting in a fully automated integration that delighted our customers.

By democratizing the development process, we ensure products evolve based on what benefits the many, not just the loudest voices.

Who Is This For?

  • SaaS founders tired of building features nobody uses

  • Product managers seeking data-driven prioritization

  • Teams struggling with scattered feedback across email, Slack, and support tickets

Try it yourself

Flashlight works on a freemium model, so it's completely free for small projects. You can even create a project without signing in. Would love to hear your thoughts and feedback in the comments or on Flashlight's feedback board.

Documentation | Live Demo

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Flashlight