Introducing the USER ENGAGEMENT SCORE: Taking the guesswork out of engagement & retention.

The decisive battle for a product: Can it engage & retain users?

Retention is an easy measurement: do users continue to use my product?

Engagement is more contested with regards to what KPIs are actually reflective of engagement.

Both have a the same problem though. They only become visible in hindsight.

The solution to this problem: the User Engagement Score.

It’s a crazy effective way to gauge a product’s ability to generate user engagement.

• The score is ONE number (highest score so far: 92 - Candy Crush)
• What do scores mean? 1 = users likely run away, 100 = users won’t stop using the product
• How is the score calculated? The 15 most relevant mechanisms are each rated on a 3-step qualitative scale. Accumulated, they give us one overall score. ****
• How I know it works? We scored 120+ Apps and found the user engagement scores to be significantly correlated to engagement KPIs in Apptopia. (# of Reviews / Download, Daily Sessions, Session Duration, etc.)

So what?

The User Engagement Score takes the guesswork out of user engagement & retention.

It further draws a clear picture for potential improvements to guide efforts.

To explore and calculate the User Engagement Score yourself, check out https://pitch.com/v/user-engagement-framework-cud86u

To get the User Engagement Score calculated for you + receive recommendations what & how you can improve user engagement and retention, head to
https://www.projectfuze.com/user-engagement-audit

For reference, here are the top 7 apps, I’ve encountered so far:

If you’re interested in the framework and the story, here is the entire framework broken down for you:

If you think the User Engagement Score is an interesting or valuable concept, please help to get it in front of more people 👀