2
0 Comments

Investors pulled out the term sheet, Non-tech solo founder to building AI micro SaaS & earning $2500 in 3 months

Here's my story: (It might be a bit long, so grab a coffee.)

Early Highs:

About 8 months ago, I made the bold decision to quit my high-paying job and dive into entrepreneurship alongside my friend, and life has been a wild ride.

My partner didn't have much savings, so my first move was to secure some pre-seed funding. I spent the first month trying to find the next big thing and started talking to investors. Our pitch deck changed every week until an investor said yes to us (Luckily, this was quick; we got a Yes within 45 days).

I started looking for customers and closed a couple of deals. We were providing services while trying to productize the workflow.

Failing life:

A month later, a day before we were supposed to sign the termsheet and get money, my co-founder (the techie) wanted to move on

I was literally lost and couldn't believe what just happened. Everything I'd poured my heart into for the past four months seemed to crumble before my eyes. I took a 15-day break, went home, and cried every single day. I couldn't bring myself to tell my parents about the fundraising flop; they'd only worry more.

I spent the latter half of December learning no-code tools, starting with Bubble (I had 0 experience before this).

While my friends were out enjoying their vacations and posting about it on Instagram, I was stuck in my room, grappling with something entirely new.

For the first time in my life, I felt like a total failure.

Comeback:

After toiling hard and working day in and out, I built https://getwebsite.report an AI-powered tool for website usability and conversion rate optimization audit.

I launched it on Product Hunt in mid-January, and the response has been promising:

  • Over 9000 visitors

  • Around 1500 signups

  • Revenue exceeding $2500

  • $300 in monthly recurring revenue

  • Over 100 paying customers

  • Three agencies using the white-label solution to generate reports for their clients

  • Audited over 700 websites in the last 30 days

What Worked ?:

One interesting observation was that people were using these audits as a lead magnet to impress their clients and close deals for their agency businesses. It's cost-effective and saves a ton of time compared to manual audits.

So, I'm doubling down on this insight and focusing more on white-labeling the solution for agency businesses.

What's Next:

While I know these numbers aren't life-changing and barely cover my expenses, I'm far from achieving product-market fit or building a sustainable MRR business..

I am trying to double down on the agency model and aiming to further improve the quality of the audits.

Key Learnings:

  1. Refusing to give up is the key. Life can throw months or even years of hard work down the drain, but it's part of the journey. Sometimes you have to start from scratch, and that's okay.

  2. Entrepreneurship is all about mindset. You will hear voices from outside and in your head. Make sure you fine-tune yourself to stop overthinking and focus on just getting sh*t done. Overthinking will waste precious time.

  3. Don't take life too seriously, follow your curiosity, be grateful for life, and surround yourself with people who bring positivity.

Lastly, if you are someone who is on the line, thinking if you should give it a shot, just f*cking do it.I worked at a grocery delivery startup until eight months ago. If I could do it, I am sure you definitely can.

on April 23, 2024
Trending on Indie Hackers
I got my first $159 in sales after realizing I was building in silence User Avatar 53 comments I spent more time setting up cold email than actually selling. Here is what fixed it. User Avatar 42 comments Three Days Before Launch, I Let My Own Tool Tear Me Apart User Avatar 35 comments I got tired of rewriting the same content for 9 different platforms. So I built Repostify. User Avatar 29 comments I thought I was building a news visualization tool. Users thought it was a catch-up tool. User Avatar 27 comments A pattern I keep seeing in EdTech: traffic isn't usually the problem. User Avatar 23 comments