Invite to a Twitter Growth Challenge!

Choose a specific topic and stick to it. People need to know what to expect. Having a clear niche will make it an easier decision to follow you. Random tweets about things outside of what you originally promised will break the trust you've built and cause follower churn. 90% of your content should be related to your main niche and 10% can deviate from it.

I wish this wasn't the case. People are multi-faceted and should be valued for more than one skill or interest, and people shouldn't have to maintain multiple accounts like @johnbeales_programming, @johnbeales_gardening, @johnbeales_nonprofit to avoid churn. This happens on Instagram too - a photographers will have Portraits, Landscapes, Street, and Nature accounts.

Let's accept people as people!

I'm part of this challenge too, best of luck!