Is 26¢/click a good CPC?
I am running a small Facebook campaign for my app, and I am currently paying 26¢ per click on the ad. I have no discipline when it comes to advertising on Facebook.
So I was wondering if any marketing vets out there can maybe give their opinion on this CPC.
Just what's the most realistic optimum CPC?
#ask-ih
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A better question might be: what’s my total cost to acquire a customer? And... am I happy with it? Would you care if the cost per click is .26 or $2 if the cost of acquisition meets your profit requirements over the lifetime of the customer (customer lifetime value)?
Fair point. You're right. Harder to assess until I can determine if any customer gained at that rate was a profitable move.
This is the correct approach.
Focus on your CPA.
If you can acquire customers profitably your CPCs and CPMs don’t matter 😉
Yea, that's what I am slowly realizing.
The real question is, are you targeting the right people? The clicks are converting in users?
Definitely targeting the right people. Conversion rate is a bit hard to assess. However, roughly 20% are converting to users. But the paid user conversion rate is another story.