Is a link in bio page better than a website?
Here’s what’s happening: we’re living through a fundamental shift in how people discover and engage with brands online. The old playbook -> build a website, drive traffic, convert -> is being rewritten by mobile-native behaviors and micro-attention spans.
As a marketer, I’ve seen this evolution firsthand. The brands winning today aren’t necessarily the ones with the most sophisticated websites. They’re the ones meeting their audience where they already are, with content optimized for how people actually behave online.
I’ve seen startups generate their first $10K in revenue using nothing but a link-in-bio page (for example, linktree or wisery.io) and strong social content. Perfect is the enemy of profitable.
Thoughts?
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I like this take. From what I’ve seen, the platform (website vs link-in-bio) matters less than the clarity of the message. A sharp headline and a single clear CTA will outperform a fancy site with scattered copy every time.
Link-in-bio pages are great because they force you to strip things down to the essentials. You’re basically asking: what is the one action I want people to take right now? That discipline is often missing on bigger sites.
I think they work best as a testing ground. Once the core message is validated, moving to a full site gives more room for storytelling and building trust at scale.
Curious, when you saw startups hitting $10K with just a link-in-bio, was it because of the platform itself or the strength of the copy driving people there?
This is a really interesting take, and you're spot on that speed is everything for a new startup. A clunky, 10-page website is definitely a conversion killer.
The way I see it, though, the whole "link-in-bio vs. website" thing is becoming less of a choice you have to make. With modern tools like Next.js, you can spin up a single, killer landing page in an afternoon that's just as fast and simple as a Linktree, but gives you way more brand credibility.
For me, that's the sweet spot. You get the simplicity of a link page, but with the performance and SEO benefits of a real site. It feels like we don't have to choose between "fast and simple" and "professional and trustworthy" anymore.
I’ve seen this too. A simple link-in-bio page lowers the barrier and gets you moving fast ... I know founders who made their first sales without touching a website. But at some point, you still need a home you own. Social platforms drive attention, but websites compound trust and discoverability. Maybe the real play is: start with link-in-bio for speed, then layer on a site once you know what’s resonating.
Great point. Always go where your customers are. And that place is always changing, so the current playbooks will always grow old.