Is anyone in a saturated market? A question for you.

My 2 cents -

No product is unique, all successful products are uniquely positioned.

You can do this by solving a specific problem for a specific user and only focusing on that in your product and marketing.

Great examples are Tweet Schedulers like Hypefury and TweetHunter. They compete in the crowded market of social media schedulers. With giants like Buffer and Hootsuite already there.

But they focus only on solving the problems of Twitter creators, not all social media creators. So they build features specifically for Twitter. Which the more established players aren't focusing on.

Classic example is the ability to schedule threads. Buffer even today doesn't have that feature.

This was Hypefury's breakout feature.

Such features makes them uniquely positioned and no-brainer products for Twitter creators.

I try to do this with my mastermind service as well. Every founder community has almost the same set of features - Slack group, co-working sessions, founder intros, masterminds, perks and benefits.

I've tried to make my offering unique by only focusing on the mastermind aspect of it.

And amplifying the value of it.

This means I only attract the kind of founders who are interested in the mastermind principle.

For them it's a unique product and no-brainer offer. For everyone else, it doesn't make sense.

I'll say it again, trying to build a unique product is like playing this game on hard mode.

Focus on a specific user persona, and solve a specific problem for them.

You will find the unique positioning gradually.