Is Build in Public a Marketing Strategy?
Many Bootrapped SaaS Business Founders using #buildinpublic to share their building process, which is great, only it is for me not really clear, what Build In Public is?
I see many founders sharing different things with it:
- Asking questions
- Sharing their MRR numbers
- Telling Developer jokes
Are many founders not using it as a marketing machine, instead of really using the building process of their Startup?
I don't see it as sharing the building process as much as getting market feedback at every step. You can develop an audience, get product-market fit, and prime everyone for the release of an MVP. If you are NOT doing those things during a public build it''s a wasted opportunity.