Is Email Marketing Dead?
This troubles me sometimes:
I love reading emails in the morning, but there are moments that I wonder if email marketing actually works.
I've seen lots of statistics claiming that it is not, but I'd rather ask, so here you go:
No way - definitely works. The rise of substack and other newsletters show the power of email. We verify things through email. We register constantly through our email-linked accounts. Because email has been around for a while, people say it doesn't work but don't look at what they're sending. Would you open it? Would you want to buy it? Most of the time... no.
If anything I'd recommend some marketers start from scratch. If you can't get email marketing to work, the very medium in which someone has already signed up and expressed some sort of interest in your product, you need to review what you're doing.
Those were some solid thoughts on email marketing. Do you have a specific email marketing service that you currently use?
Intercom is great for both email and other messaging but it'll also depend on where you or your customers are based. If you're in Europe or the UK, using Encharge or other tools with EEA servers might be worth it due to ongoing GDPR issues.
https://measuredcollective.com/mailchimp-gdpr-what-you-need-to-know-to-be-gdpr-pecr-compliant/
I believe there is some value in this article too. https://moosend.com/blog/mailchimp-alternatives/
Take a look. Will definitely keep this comment in mind. Thanks again