Is Facebook dead for B2B products?
I have been into B2B space for more than 2 + years but FB is doesn't do well in terms of reach and engagement. Any thoughts?
I have been into B2B space for more than 2 + years but FB is doesn't do well in terms of reach and engagement. Any thoughts?
Hey there, from my experience, Facebook was great to promote social businesses (B2C). But since I switched to a B2B business, I struggle to find the right audience ( we are providing a tool for software developers). We tried promoted content as well as growing our page but the reach is low.
I think that developers are not into Facebook anymore, so we are focusing on building an audience on Reddit, Indie Hackers, and Twitter.
An alternative to promoted content on Facebook is to join the groups relevant to your business, the engagement is really interesting.
Are you talking about the makers or the customers of B2B tools/apps/services/sites?
About the makers of the B2B tools, especially for marketers, is it worth to invest their time and effect on FB
maybe just for remarketing?
yeah, maybe.
In b2b folks use it as a community tool.
Lemlist has a huge group on there. They ask questions and discuss best practices.
There are also large SaaS groups with 20k+ members.
Good to know. Problem is many developers are busy building and troubleshooting the products, always we as marketers share them some interesting threads but due to lack of their time, we keep miss to contribute to the community more frequently