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21 Comments

Is it a bad product if it's tough to find positioning?

I recently built something of a research tool that I'm really proud of it. It's basically two ChatGPT's pointed at each other, where the user can drive the discussion in real-time. I've had success at finding interesting use-cases, but because (in my experience) it's a newer paradigm for interacting with LLM's, I'm having trouble positioning it. Does that mean it's the wrong thing to productize at the moment and I should just release it as a free research tool?

For context, the current headline is:
"Our interactive playground lets you experiment with AI conversations. Design a scenario, press play, and see what unfolds. Discover and learn from the unique insights that emerge when you control the conversation."

Appreciate any and all guidance!

on October 25, 2023
  1. 2

    I like the idea, I’ve been doing a lot of work with LLMs to build authentic feeling roleplay scenarios. I understand what you mean by having trouble positioning it. I like to believe that there is always a position, if it’s not obvious it doesn’t mean that it’s not viable, it just means that it might be a bit more unique of a value prop.

    Good luck!

  2. 2

    It's a cool idea but you either have to tie it to a use case or go for a viral fun factor.

    I'll share an idea I had based on this with you in case it's helpful. A Twitter but for bots. Where new stories are submitted and bots with different personalities tweet and comment and discuss it amongst each other.

    I think could be interesting from a game of life emergent behavior perspective but its success would depend on how much people would care and even interact with the bots.

    1. 1

      Yeah, I totally understand the intrigue with a twitter for bots. This is great advice and since I don't plan on waiting around for virality to strike, I'm going to work on adding a "Use Cases" section to the landing page. I'll list concrete examples and maybe even present full conversations from the app for people to scroll through. People in the comments have given me a lot of potential use cases to think through. Thanks for the clear advice!

  3. 2

    Share a link! This sounds cool!

      1. 1

        This is really cool. I’d love to chat about a collaboration if you are open to something like that.

        1. 1

          Sure, I'm open to that! I'm @tone_row_ on twitter if you want to send me a message there.

  4. 2

    Sure! You can positionate a landing page even without a product

    1. 1

      I even already have the product and the position is still tough lol

  5. 2

    Can it be a game or a fun product? IMHO, the AI conversations can go wrong in many ways, which can be funny. Also try something like a conversation between two fictional characters (from completely different books / movies). This could make a curious crossover story.

    1. 2

      I love the crossover story idea! Like it could be used to write specialty fan-fiction. Thanks!

  6. 2

    I feel it's a good solution, waiting for the right use case to solve. Some use cases that potential customers would be able to relate to or have faced.

    For example, how about LLM bots interactions where one bot is a Santa Clause and the other one is a 10 year old kid. Generalizing it, LLM interactions could be between two historical figures of user's choice.

    Another line of thinking could be around interactions between an e-commerce store and potential customers. Give bot1 a context of all the products that the store is selling and bot2 a context of typical customers. This would help surface objections, customers concerns, weakness of products' positioning and features etc.

    1. 1

      Yes! The historical figures dialoging was one of my first thoughts too.

      Give bot1 a context of all the products that the store is selling and bot2 a context of typical customers...

      I love this use case because I see this as more of how I (and other indie hackers) could use it; to refine product ideas faster. Thanks for the suggestions!

  7. 2

    Your tool, which allows two ChatGPTs to interact under user guidance, is undoubtedly innovative. The challenge with such cutting-edge paradigms is they often require user <a education. Instead of seeing this as a drawback, view it as an opportunity to define the market. Your current headline captures the essence, but consider making it more concise and engaging. As for monetization, a freemium model could be beneficial. Offer basic features for free, and charge for advanced functionalities. This strikes a balance between attracting users and generating revenue. Remember, pioneering tools often carve out their own niche with the right positioning and persistence.

    1. 1

      Instead of seeing this as a drawback, view it as an opportunity to define the market.
      Remember, pioneering tools often carve out their own niche with the right positioning and persistence.

      Both of these are the motivation I need to keep going. I often spend so much energy building something that I don't have any energy left when it comes to tenacity in marketing. I have to remember it's a marathon, not a sprint. Thank you!

  8. 2

    Are there other people like yourself who would also find the use cases interesting? That's generally a good thread to pull on to discover if there's commercial potential or not.

    What inspired you to build it in the first place?

    1. 1

      I almost forgot why I built it! Initially it was for my own indie-hacker-ish reasons =)
      I had a series of questions to answer for idea generation and validation. My first thought was, "it would be nice if an AI could help me answer these one by one..." My second thought was "it would be nice if one AI could ask these questions to another AI and try to poke holes in their answers". So went the prototype and then MVP.

      Are there other people like yourself who would also find the use cases interesting?
      I feel like their must be. That is great advice and I'll definitely continue to think about it and steer the positioning in that direction. Thanks!

  9. 1

    Not necessarily. A product can be great even if it's tough to find positioning. What matters is that it solves a real problem for people in a unique way.

  10. 1

    What is the value proposition of your tool? How does it differ from other existing tools that allow users to experiment with AI conversations, such as HeyGPT or PapersGPT?

    If there is a strong demand and a viable business model for your tool, then you should go ahead and productize it

  11. 1

    Although it's a fantastic start, your title should be more benefit-focused and targeted. For instance, you may highlight the special advantages that customers of your product receive, including the capacity to:

    Examine fresh, original concepts
    Provide fresh viewpoints and thoughts.
    Find novel solutions to challenges
    Find out more about LLMs and their operations.

    1. 1

      That's true. Originally it said "Drive AI Conversations to find Novel Insights"

      Do you think that's better?