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22 Comments

Is it clear what we do?

Hi all 👋
We've launched automatico.so

Do you think it's clear what we do from our landing page?

Our goal this time was to launch fast (built the landing p. with Webflow this past weekend), get the first customers (and feedbacks) and then iterate from there.

Thanks for any feedback and happy building!

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on December 21, 2021
  1. 5

    I think it's clear what you do (although I am technical).

    My biggest question is - why is this a subscription service and not a consulting service?

    From my personal perspective if you had pricing like $500 and we'll automate any API to Google Sheets I can measure the value of that easily. Then you could charge $49/month to host it, or something like that.

    But with $149/month seems like you'd take a big upfront cost (development), and as a business owner it's a little more muddy - Like does that price include lots of tweaks and changes? Do I own the script afterwards, or do you?

    Other more basic stuff to address on the home page:

    • What does a script timeline look like once someone signs up?
    • What does 3 scripts mean? Is 1 script === 1 api? What if I want one script that pulls from 12 places and pushes to two databases and a spreadsheet?
    • Do script run in my environment, or yours?
    • Do I run the scripts or do you?
    • Does this include scripts that have to run all the time, or only daily-cron style scripts?

    Background from me: I've done a few automation-focused consulting gigs, and they always end up being more work, or more complex, than the client initially thought. Even for a API -> G Sheets automation I've ended up billing $10k because of how much complexity was involved. So definitely something to think about.

    1. 1

      Fair points.

      I'll try to answer some of them:

      • Why subscription? Because we love predictable revenues!
      • What if I want one script that pulls from 12 places and pushes to two databases and a spreadsheet? --> That's still 1 script for us (or workflow if you prefer).
      • We do run and own the script (that's why you pay as a service).

      Many interesting points though, we'll try to clarify better on the page.

      Thanks for finding the time to point them out.

      1. 3

        I think it's a good idea, so if you can figure out a way to not make the initial development bury you in development costs it could work.

        If you can break even on the initial build and then the hosting / running is the gravy, that seems like it'd be good. Also definitely charge for changes, or at least budget how many hours of dev work are included in the monthly fee.

        1. 1

          Yes, it makes sense. Thanks again for the suggestion, really appreciate

  2. 3

    It took me while to figure out that you build custom scripts, and it's not a Zapier-like click-to-automate product.

    You might want to call out something like "We build automations that do exactly what you want — no compromises". I imagine your service exists because Zapier doesn't always do exactly what some companies want or doesn't have some niche functionality.

    Are you selling to people with some technical background? If not, saying you sell "scripts" probably isn't clear enough (most people think scripts are for actors). You might want to say "custom automations" instead.

    Also, your example section (Avoid data replication, Data extraction, etc) is the best place to convince people. I'd make those examples as real as possible to a reader. I think the best way is to either do real case studies for each one and create visualizations (ex: for Data Extraction, you could have a graphic of 3 databases or company logos that all connect to one database). Visuals are more persuasive and make it easier for people to understand what a custom automation can do.

    Good luck!

    1. 1

      Thanks.

      Examples/Use cases make total sense.

      We are working with some early customers and put them out soon.

  3. 2

    Hi Filippo,
    I think it is clear what you do. Especially for technical persons. When I saw “We build custom scripts” I was curious about the technology you use. But than I read that scripts are hosted by Automatico. So customers are probably not bothered because they do not run the scripts in their environment. Though, it might be a requirement from some customers in the future. Don't you think?
    I second that some visuals would help to realize the value you provide.
    Good luck!
    Lubo

    1. 1

      Hey @Lubo3,
      thanks for your feedback.
      Yes, we'll def. need to add some visuals/use cases...

      "it might be a requirement from some customers in the future" --> From what i see this is more a requirement for enterprise companies....SMBs don't have (for most of the use cases) this requirement.

  4. 2

    My feeling is that your value prop seems very broad. I would try to focus in on a specific use case.

    Your pitch reads like "we can build anything to do anything!". Customers aren't looking for that. Customers will have a specific problem in mind and are looking to match that problem to a solution tailored specifically to the problem.

    Say a customer has a whole bunch of messy customer data in a big spreadsheet that they need cleaned up. If they came to your website I guarantee they wouldn't use your product because your pitch is too broad and doesn't speak to their specific problem. For this hypothetical example, imagine if your site said something like "<h1>Customer data cleanup automation!</h1> <p> we build custom automations to clean up customer data and seamlessly integrate with google sheets, excel, sql</p". The customer would see that and think "oh perfect this is exactly what i'm looking for".

    I would recommend picking a few small automation use cases to start with and focus your website pitch on those use cases. It's important to start with a narrow focus. It's better to build a product that does a small number of things very well first, then broaden your focus from there.

    1. 1

      Thanks for the feedback

  5. 2

    So my question is what's the difference between this and Zapier? I use Zapier to automate mainly form submission-related items and also run my own Zapier integration for my product https://twayobiz.com.

    But what's the biggest difference between this and Zapier?

    1. 1

      Zapier is great to connect a multitude of apps that you are using in your daily job.

      But SMBs perform often more complex workflows/processes that involve different systems (which Zapier is not able to integrate) that are still performed manually by employees.

      The use-cases are very different and wide.

      It's called RPA --> Robotic Process Automation. Companies like UiPath (worth several $bn) are adressing this problem, but they are enterprise oriented (where the big dollars are). So our aim is to make RPA (as a service) accessible to SMBs.

      Hope it makes sense.

      1. 2

        Ok, I see, this is more for complex automation that has multiple steps involved. I know integromate is cheaper and integrates with API, but their UI is horrible and I only use them for webhook related workflows.

  6. 2

    I guess I understand you build scripts that would help me automate things, but I’m not sure what I even need automated? Maybe other people understand this better. I know visuals would be challenging but if you can figure out a way, would sure be nice

    1. 1

      I’m not sure what I even need automated? --> Every repetitive task that employees still perform manually.

      I know that for an Indie maker this might not make much sense, but as companies grow the use-cases become more evident.

  7. 2

    Neat work!

    I believe this line: We are not just connecting your apps, but rather build scripts based on your own custom, repetitive tasks. should be We are not just connecting your apps, but rather giving you the ability to or allowing you to build scripts based on your own custom, repetitive tasks.

    Also, it would be helpful if you could show us some examples of the scripts etc.

    1. 2

      or the line could be We not just connect your apps, but rather build scripts based on your own custom, repetitive tasks.

        1. 2

          Thanks for the suggestion @hammadnasir @Sewellstephens, changed the line ;-)

  8. 2

    Really nice design!

    Just my 2c, from the header alone, I didn't realize that you were also building the scripts.

    The 3 panels goes a long way for explaining it - and just to be safe, I believe you are working with companies to see what tasks they routinely do (getting leads from linkedin, monitoring keywords on different sites, etc), building scripts to automate the process (maybe periodically scraping things, maybe they can be kicked off from my own data?), and running them periodically for me.

    And, small thing, Entreprises is spelled wrong.

    Hope it helps!

    1. 1

      Thanks for the feedback, typo fixed.

      Yes, we work with companies to automate their repetitive tasks. Getting leads from Linkedin it's a basic use-case that can be solved with Zapier or other tools like that. What we adress are more complex automations (for example data extraction from proprietary systems that employees have to enter manually in CRM, accounting software, etc and perform operations if certain conditions are met - example issuing an invoice, compiling a report or others).

      We are working with some early customers and will put out some case-studies soon, I believe some use-cases will help to clarify better.

      1. 2

        Makes sense! Examples/use cases would definitely help. Good luck!

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