Is it illegal / unethical to create an info product explaining how to re-create a third party's onboarding flow

I feel like this is ok. I don't see how this would hurt his business.

A few questions you should ask yourself before doing this are:

• Will this hurt the business (cost money, clients or credibility)?
• Do you infringe on copyrights (You obviously shouldn't copy/paste their texts)?
• Is this something you could have discovered yourself or built on your own?

With the variety of nocode tools that exist, building something similar to what he did shouldn't be an issue.

You aren't a customer so you probably don't have all the inside-out of his process. How does he manage customer requests internally? What's his process to hand out the designs to clients?

So you have a part of the puzzle. Not the rest.

Hey 👋

IMO it’s fine. (Not a lawyer) But ask the owner, if you feel you need to. 🙂

Some thoughts perhaps worth consideration, if you haven’t already:

• does it hurt the owner’s business to do this?
• could you help the owner’s business by doing this?
• are you sure it’s all the original work of the owner and not completely or partially copied from elsewhere?
• what would you do if the owner said “no way!” and how would you feel? Would you do it anyway?
• are you copying/explaining the process or the content? What’s the difference?
• does this help others? How?
• is it really such a big deal? Why?
• what’s the worst that could happen?
• what’s the best that could happen?
  Etc.

Imagine you’re doing this to write a blog post about the importance of a good onboarding workflow. You break down this WF and maybe another couple to help people to really understand what great actually looks like.
You explain in detail all the nuance and salient aspects so it’s crystal clear why this is exceptionally good relative to most.
The article you’ve written is so good it ranks number one on Google for years. Luckily, being a good person, you’d added a link to the design joy home page.

Over time the article is read by millions of people starting new businesses; they’re
just in the stage of building-out their site and need a good designer for logo, branding and colour choices. Your page ends up driving the majority of the converting customers for years to come and helps grow design joy into a 20M ARR business. 🤷‍♂️

HTH
🍻